Marketing Management

High Tunnels

This manual on using high tunnels or hoop houses for season extension includes case studies, a supplier list and chapters on marketing, site selection, construction and types, and soil, pest and environmental management.

The New American Farmer, 2nd Edition

Hailing from small vegetable farms, cattle ranches and grain farms covering thousands of acres, the producers in The New American Farmer, 2nd edition have embraced new sustainable approaches to agriculture.

How to Direct Market Your Beef

How to Direct Market Your Beef portrays how one couple used its family’s ranch to launch a profitable, grass-based beef operation focused on direct market sales.

12 Aprils Grazing Dairy Program

Tom Trantham's Twelve Aprils grazing program has been part of three Southern Region SARE projects. Tom has influenced scores of experienced and beginning dairy farmers through presentations at conferences and magazine stories. This online manual addresses the most often asked questions about his system.

Production and Marketing of Beach Plum, a Heritage Fruit Crop

Beach plum (Prunus maritima Marsh) is one of several shrubby plums native to North America. The jams produced from this fruit command premium prices at farm stands and specialty markets, even in comparison with jam made from other locally grown fruit. However, the wild-collected supply of fruit does not meet this niche market’s demand.

Diversifying Cropping Systems

This bulletin describes some of the many agronomic crop alternatives to use in rotations, with plentiful examples of on-farm successes.

Profitable Pork

The 16-page bulletin features profiles about successful hog producers as well as the latest research on everything from greater profits to better-tasting pork raised in alternative hog systems.

Estrategias Economico-Ambientales en la Crianza de Cerdos

Granjeros que quieren producir puercos con éxito en pequeña escala pueden preservar su independencia de cara a la industria de puercos en proceso de consolidación.

Building a Sustainable Business

Bringing the business planning process alive, Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses helps today's alternative and sustainable agriculture entrepreneurs transform farm-grown inspiration into profitable enterprises. Incluye una versión abreviada en español.

2003 High Tunnel Production Manual

A 17-chapter season extension manual covering commercial hoop house and high tunnel production of vegetables, berries and cut flowers. For purchase only.