Marketing Management

Showing 1-20 of 68 results

rfdtv logo with windmill and red letters

America's Heartland "Leaders in Sustainable Agriculture" Now Available on YouTube

SARE recently partnered with PBS KVIE to produce an episode of RFD-TV's America's Heartland featuring four farmers describing their commitment to sustainability, how they plan to overcome modern farming challenges, and how SARE has impacted their farming and ranching practices.  The full 24-minute episode titled Leaders in Sustainable Agriculture is now available at https://www.sare.org/resources/leaders-in-sustainable-agriculture/. Watch: Videos featuring each […]

rfdtv logo with windmill and red letters

RFD-TV Episode to Highlight Sustainable Innovations

Tune in to RFD-TV on March 29 at 5:30pm EDT for the premiere of a new “America’s Heartland” episode showcasing farmers and ranchers from across the country who are leaders in sustainability.  SARE partnered with PBS KVIE to produce this episode, which features farmers describing their commitment to sustainability, how they plan to meet farming […]

transitioning to organic production guide

Transitioning to Organic Production

Transitioning to Organic Production lays out many promising conversion strategies, covering typical organic farming production practices, innovative marketing ideas and federal standards for certified organic crop production.

Farming for the local community intro image

The Value of Farming with Community

Shakera and Juan Raygoza talk about why their bonds with local consumers, families, schools, agricultural educators and other farmers are beneficial for both them and for the community where they live and farm. They operate Terra Preta Farm on 15 acres in Edinburg, Texas, where they grow organic radishes for wholesale markets and run a […]

Cover of Scaling Up print publication, featuring an image of a man and a woman and another image of a woman walking through a field of radishes.

Scaling Up Your Vegetable Farm for Wholesale Markets

For direct market farmers, expanding your operation to capture local and regional wholesale markets can represent an opportunity. But such a shift brings with it many changes to how you run your farm because the expectations that wholesale buyers have is much different than your direct market customers. Scaling Up Your Vegetable Farm for Wholesale […]

Report from the Field Cover Image breadfruit farmer

Farmer-Focused Innovations Funded by SARE

“Institutionalized food is the forgotten part of the food revolution,” says Ann Swanson, talking about the lack of fresh produce available from local institutions in her community of Champaign–Urbana, IL. Inspired, Swanson used a SARE Farmer/Rancher grant to create new opportunities for local farmers, launch a series of educational classes and expand institutional capacity to […]

Report from the Field Cover Image breadfruit farmer

2021–2022 Report from the Field

Report from the Field features 12 stories from around the country of recent SARE grantees who are finding new ways to improve the sustainability of U.S. agriculture. The report also summarizes our total investment in research and education projects since 1988.

Plain Language Guides for New and Under-Served Producers

These plain language guides cover topics such as farm financing, accessing government programs, harvest practices and marketing. The plain language format makes this material accessible to beginning farmers, immigrants and other under-served audiences. They were produced by New Entry Sustainable Farming Project.

Videos from the Field

SARE, in partnership with Cooking Up A Story, has produced a series of how-to videos showcasing production and marketing practices used by some of the nation’s most successful sustainable farmers and ranchers.

Woman at register with customer

Building a Local Food Movement

Over the last few decades, agriculture in western North Carolina has transformed from a reliance on tobacco to a diversified, self-sustaining industry intertwined with local communities and economies. In this video, learn how one organization has worked alongside local farmers and communities to support this transformation.

Man talking in cow pasture

Bringing Independent Farmers into the Marketplace

Small- and mid-sized farms are increasingly turning to supermarkets as a means to earn more for their products and to participate in local economies. In this video, Diana Endicott discusses how she decided to take this route 15 years ago when it was less typical, and how her efforts have resulted in a 100-member co-op today that sells to 30 stores in the Kansas City area.

The cover of our farms, our future

30 Years of SARE: Our Farms, Our Future

30 Years of SARE: Our Farms, Our Future tells the story of thousands of men and women who have led SARE and received SARE grants. They have one objective in common: making American agriculture stronger, more sustainable and better equipped to face the challenges of today and tomorrow.

Technical bulletin page

How to Conduct Research on Your Farm or Ranch

This 32-page bulletin outlines how to conduct research at the farm level, offering practical tips for both crop and livestock producers, as well as a comprehensive list of more in-depth resources.

download the investing in the next generation of agricultural scientists report in PDF format

Investing in the Next Generation of Agricultural Scientists

Sustainable solutions to today's agricultural challenges arise when scientists, educators and producers work together to test theories in real-world, on-farm situations. For this approach itself to be sustainable, there must be opportunities for the next generation of agricultural scientists to use collaborative, applied research to address the real-world needs of farmers and ranchers. The SARE Graduate Student grant program is one such opportunity—since 2000, the program has supported the work of 600 master's and Ph.D. students.

Woman kneeling in vegetable crop.

National Continuing Education Program

This program is designed for Cooperative Extension and Natural Resource Conservation Service personnel, and is also open to farmers, ranchers, and other agricultural professionals nationwide. It emphasizes core concepts and a basic understanding of sustainable agriculture, its goals and its relevance to every farming and ranching operation—large or small. The core of the national continuing education program is a series of three online courses. Take them now.

Cover image of the Organic Transition Planner

Organic Transition

The profit potential of transitioning to organic production—along with other rewards—has farmers, ranchers and food business owners across the country considering the switch. But successfully managing your business through the multi-year transition process requires careful planning. Use Organic Transition: A Business Planner for Farmers, Ranchers and Food Entrepreneurs to develop an actionable business transition plan that is suitable for yourself, your management team or a lender.