Marketing Management

Showing 41-60 of 70 results

Relinda Walker overcame weed and disease pressures to produce Georgia's first ever organic peanut crop in 2007.

Farmer/Researcher Team Makes Organic Peanut Breakthrough

In 2007, Georgia organic grower Relinda Walker produced a historic crop of peanuts. The bounty—6,000 pounds grown on two acres—was significant because it represented the first crop of certified organic peanuts raised in the Southeast. Even though the Southeast produces 79 percent of the country’s peanuts, more than 99 percent of organic varieties are raised […]

ASD director Anthony Flaccavento drives a tractor during a farm tour

Helping Appalachian Farmers Tap New Markets

Gary and Cindy Laws’ journey to successful organic farming started in the tobacco fields of western Virginia’s hill country. Both raised on tobacco farms, they saw the crop’s pitfalls firsthand: a declining market, health risks associated with smoking and, most importantly to the Laws, the myriad chemicals used in tobacco production. But, like hundreds of […]

What is Sustainable Agriculture report cover

What is Sustainable Agriculture?

This award-winning report provides a sampler of best practices in sustainable agriculture—from marketing and community vitality to cover crops and grazing—as well as eight profiles of producers, educators and researchers who have successfully implemented them.

wholesale package resource guide

Wholesale Packing Resource Guide

This plain language guide is for farmers and ranchers interested in selling to supermarkets, produce distributors, restaurants and institutions.

guide on how to begin your small farm dream

How to Begin Your Small Farm Dream

This plain language guide is for people who want to start a small farm. It covers skills you need to start a small farm; risks and rewards of farm ownership; financial resources; creating a business plan; and marketing.

CSA-book.gif

Local Harvest

Local Harvest: A Multifarm CSA Handbook offers straightforward guidance on cooperative marketing, an innovative practice that is helping CSAs stay strong and viable over the long term.

youth renewing the countryside book

Youth Renewing the Countryside

This full-color book profiles 50 inspiring young people—one from every state—who are revitalizing rural America with new enterprises.

Jeanne Carver video

Connecting with Customers

Jeanne Carver describes the importance of listening to customers when developing new value-added markets for your farm products.

guide to selling at a farmers market

Selling at a Farmers Market

This plain language guide guide explains how to begin selling at a farmers' market, including choosing a market, applying for space, designing displays, setting prices, making sales and keeping records.

Dairy Your Way Cover

Dairy Your Way

This publication was created to provide information that will help producers explore the many choices available for today’s dairy farms. This book is not intended to be a how-to dairy guide or manual. While there is no one-size-fits-all answer for dairy farmers seeking success as milk producers, there are many options that can be profitable and satisfying.

high tunnels mannual

High Tunnels

This manual on using high tunnels or hoop houses for season extension includes case studies, a supplier list and chapters on marketing, site selection, construction and types, and soil, pest and environmental management.

managing risks on the small farm guide

Managing Risks on the Small Farm

This plain language guide explains the five types of risk—production, marketing, worker, legal and financial—and provides worksheets.