Marketing Management

Farmer/Researcher Team Makes Organic Peanut Breakthrough

In 2007, Georgia organic grower Relinda Walker produced a historic crop of peanuts. The bounty—6,000 pounds grown on two acres—was significant because it represented the first crop of certified organic peanuts raised in the Southeast. Even though the Southeast produces 79 percent of the country’s peanuts, more than 99 percent of organic varieties are raised […]

Helping Appalachian Farmers Tap New Markets

Gary and Cindy Laws’ journey to successful organic farming started in the tobacco fields of western Virginia’s hill country. Both raised on tobacco farms, they saw the crop’s pitfalls firsthand: a declining market, health risks associated with smoking and, most importantly to the Laws, the myriad chemicals used in tobacco production. But, like hundreds of […]

Local Harvest

Local Harvest: A Multifarm CSA Handbook offers straightforward guidance on cooperative marketing, an innovative practice that is helping CSAs stay strong and viable over the long term.

What is Sustainable Agriculture?

This award-winning report provides a sampler of best practices in sustainable agriculture—from marketing and community vitality to cover crops and grazing—as well as eight profiles of producers, educators and researchers who have successfully implemented them.

Agritourism Training Materials

This curriculum was designed to provide detailed training resources for agricultural professionals and farmers interested in expanding their income sources and entering the agritourism industry. 

How to Begin Your Small Farm Dream

This plain language guide is for people who want to start a small farm. It covers skills you need to start a small farm; risks and rewards of farm ownership; financial resources; creating a business plan; and marketing.

Wholesale Packing Resource Guide

This plain language guide is for farmers and ranchers interested in selling to supermarkets, produce distributors, restaurants and institutions.

Resources for Vermont's Beginning Farmers

This website provides new and beginning farmers in Vermont with information to help them succeed.

Evaluation of the Intervale Center Food Hub

This evaluation highlights practices from the Intervale Food Hub that were critical to its success.

Youth Renewing the Countryside

This full-color book profiles 50 inspiring young people—one from every state—who are revitalizing rural America with new enterprises.

Connecting with Customers

Jeanne Carver describes the importance of listening to customers when developing new value-added markets for your farm products.

Direct Marketing for Farmers and Ranchers

The Imperial Stock Ranch increased profits by using direct, value-added marketing of wool products.

Selling at a Farmers Market

This plain language guide guide explains how to begin selling at a farmers' market, including choosing a market, applying for space, designing displays, setting prices, making sales and keeping records.

Sustainable Food Purchasing Guide

This guide was written to help institutions determine how to source more sustainable food options.

Rangeland Management Strategies

Features innovative SARE-funded research on creating and sustaining a healthy range.

Farm to School Training Toolkit

Resources for ag educators and community leaders who are starting a farm to school program.

Dairy Your Way

This publication was created to provide information that will help producers explore the many choices available for today’s dairy farms. This book is not intended to be a how-to dairy guide or manual. While there is no one-size-fits-all answer for dairy farmers seeking success as milk producers, there are many options that can be profitable and satisfying.

High Tunnels

This manual on using high tunnels or hoop houses for season extension includes case studies, a supplier list and chapters on marketing, site selection, construction and types, and soil, pest and environmental management.

Managing Risks on the Small Farm

This plain language guide explains the five types of risk—production, marketing, worker, legal and financial—and provides worksheets.