Marketing Management

Showing 41-50 of 60 results

ASD director Anthony Flaccavento drives a tractor during a farm tour

Helping Appalachian Farmers Tap New Markets

Gary and Cindy Laws’ journey to successful organic farming started in the tobacco fields of western Virginia’s hill country. Both raised on tobacco farms, they saw the crop’s pitfalls firsthand: a declining market, health risks associated with smoking and, most importantly to the Laws, the myriad chemicals used in tobacco production. But, like hundreds of […]

guide on how to begin your small farm dream

How to Begin Your Small Farm Dream

This plain language guide is for people who want to start a small farm. It covers skills you need to start a small farm; risks and rewards of farm ownership; financial resources; creating a business plan; and marketing.

Cover of a Multifarm CSA Handbook with drawings of vegetables behind a blue windowpane

Local Harvest

Local Harvest: A Multifarm CSA Handbook offers straightforward guidance on cooperative marketing, an innovative practice that is helping CSAs stay strong and viable over the long term.

wholesale package resource guide

Wholesale Packing Resource Guide

This plain language guide is for farmers and ranchers interested in selling to supermarkets, produce distributors, restaurants and institutions.

the Hayes family

Agritourism Training Materials

This curriculum was designed to provide detailed training resources for agricultural professionals and farmers interested in expanding their income sources and entering the agritourism industry.

guide to selling at a farmers market

Selling at a Farmers Market

This plain language guide guide explains how to begin selling at a farmers' market, including choosing a market, applying for space, designing displays, setting prices, making sales and keeping records.

high tunnels mannual

High Tunnels

This manual on using high tunnels or hoop houses for season extension includes case studies, a supplier list and chapters on marketing, site selection, construction and types, and soil, pest and environmental management.