Marketing Management

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Relinda Walker overcame weed and disease pressures to produce Georgia's first ever organic peanut crop in 2007.

Farmer/Researcher Team Makes Organic Peanut Breakthrough

In 2007, Georgia organic grower Relinda Walker produced a historic crop of peanuts. The bounty—6,000 pounds grown on two acres—was significant because it represented the first crop of certified organic peanuts raised in the Southeast. Even though the Southeast produces 79 percent of the country’s peanuts, more than 99 percent of organic varieties are raised […]

ASD director Anthony Flaccavento drives a tractor during a farm tour

Helping Appalachian Farmers Tap New Markets

Gary and Cindy Laws’ journey to successful organic farming started in the tobacco fields of western Virginia’s hill country. Both raised on tobacco farms, they saw the crop’s pitfalls firsthand: a declining market, health risks associated with smoking and, most importantly to the Laws, the myriad chemicals used in tobacco production. But, like hundreds of […]

wholesale package resource guide

Wholesale Packing Resource Guide

This plain language guide is for farmers and ranchers interested in selling to supermarkets, produce distributors, restaurants and institutions.

Cover of a Multifarm CSA Handbook with drawings of vegetables behind a blue windowpane

Local Harvest

Local Harvest: A Multifarm CSA Handbook offers straightforward guidance on cooperative marketing, an innovative practice that is helping CSAs stay strong and viable over the long term.

guide on how to begin your small farm dream

How to Begin Your Small Farm Dream

This plain language guide is for people who want to start a small farm. It covers skills you need to start a small farm; risks and rewards of farm ownership; financial resources; creating a business plan; and marketing.

the Hayes family

Agritourism Training Materials

This curriculum was designed to provide detailed training resources for agricultural professionals and farmers interested in expanding their income sources and entering the agritourism industry.

guide to selling at a farmers market

Selling at a Farmers Market

This plain language guide guide explains how to begin selling at a farmers' market, including choosing a market, applying for space, designing displays, setting prices, making sales and keeping records.

managing risks on the small farm guide

Managing Risks on the Small Farm

This plain language guide explains the five types of risk—production, marketing, worker, legal and financial—and provides worksheets.