Marketing Management

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Videos from the Field

SARE, in partnership with Cooking Up A Story, has produced a series of how-to videos showcasing production and marketing practices used by some of the nation’s most successful sustainable farmers and ranchers.

Woman at register with customer

Building a Local Food Movement

Over the last few decades, agriculture in western North Carolina has transformed from a reliance on tobacco to a diversified, self-sustaining industry intertwined with local communities and economies. In this video, learn how one organization has worked alongside local farmers and communities to support this transformation.

Man talking in cow pasture

Bringing Independent Farmers into the Marketplace

Small- and mid-sized farms are increasingly turning to supermarkets as a means to earn more for their products and to participate in local economies. In this video, Diana Endicott discusses how she decided to take this route 15 years ago when it was less typical, and how her efforts have resulted in a 100-member co-op today that sells to 30 stores in the Kansas City area.

The cover of our farms, our future

30 Years of SARE: Our Farms, Our Future

30 Years of SARE: Our Farms, Our Future tells the story of thousands of men and women who have led SARE and received SARE grants. They have one objective in common: making American agriculture stronger, more sustainable and better equipped to face the challenges of today and tomorrow.

Technical bulletin page

How to Conduct Research on Your Farm or Ranch

This 32-page bulletin outlines how to conduct research at the farm level, offering practical tips for both crop and livestock producers, as well as a comprehensive list of more in-depth resources.

Woman kneeling in vegetable crop.

National Continuing Education Program

This program is designed for Cooperative Extension and Natural Resource Conservation Service personnel, and is also open to farmers, ranchers, and other agricultural professionals nationwide. It emphasizes core concepts and a basic understanding of sustainable agriculture, its goals and its relevance to every farming and ranching operation—large or small.

The core of the national continuing education program is a series of three online courses. Take them now.

download the investing in the next generation of agricultural scientists report in PDF format

Investing in the Next Generation of Agricultural Scientists

Sustainable solutions to today's agricultural challenges arise when scientists, educators and producers work together to test theories in real-world, on-farm situations. For this approach itself to be sustainable, there must be opportunities for the next generation of agricultural scientists to use collaborative, applied research to address the real-world needs of farmers and ranchers. The SARE Graduate Student grant program is one such opportunity—since 2000, the program has supported the work of 600 master's and Ph.D. students.

Cover image of the Organic Transition Planner

Organic Transition

The profit potential of transitioning to organic production—along with other rewards—has farmers, ranchers and food business owners across the country considering the switch. But successfully managing your business through the multi-year transition process requires careful planning. Use Organic Transition: A Business Planner for Farmers, Ranchers and Food Entrepreneurs to develop an actionable business transition plan that is suitable for yourself, your management team or a lender.

New Farmers' Market Cover

The New Farmers' Market 2nd Edition

The New Farmers' Market - 2nd Edition - is a must-have resource for growers interested in selling their farm or market garden products through farmers' markets, as well as for market managers and city planners in starting, managing, and promoting a market.

the inside of a high tunnel

Abundant High Tunnels Provide a Community Boost in West Virginia

For years now, small-scale vegetable farmers have been turning to high tunnels—cheap, unheated structures similar to greenhouses—as a cost-effective way to extend the growing season and their on-farm income stream. But while high tunnels were popping up throughout many cold Northeastern states, in West Virginia they were not. Until 2008 that is, when West Virginia […]

farm data system

FARMDATA

FARMDATA is an online system for tracking and reporting crop production data, particularly for organic vegetable growers. The system can be used for keeping records on seeding, transplanting, harvest, cover crops, compost, fertilization, irrigation, pest scouting and spraying activities, packing, distribution and customer invoicing. FARMDATA uses smart forms that help with calculations and remember key data.

Que es la Agricultura Sustentable

¿Qué es la Agricultura Sustentable?

Este reporte ganador de un premio provee un muestrario de mejores prácticas en la agricultura sustentable – desde el mercadeo y la vitalidad de la comunidad hasta cultivos de cobertura y pastoreo – así como ocho perfiles de productores, educadores e investigadores que las han implementado con éxito. 

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Avicultura Rentable

Avicultura Rentable: Criando Aves en Pasturas es una guía que incluye experiencias de agricultores  y lo último en investigación para criar pollos y pavos usando corrales, cercos portátiles y pasturas.

USB thumb drive

The Small Ruminant Toolbox

This Small Ruminant Toolbox is a large collection of publications, presentations and other resources that will be helpful to small ruminant producers and educators.