Marketing Management

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carrots and radishes in bundles after harvest

Walk-In Coolers for Winter Storage

Resources for farmers interested in on-farm winter storage options for season extension. Each resource offers a case study for a specific facility construction, and both outline important considerations for a winter storage facility.

Food Hubs: The Next Evolution in Local Markets?

If you think the local foods movement is just a fad, think again. For the first time, the U.S. Department of Agriculture has included restaurants and grocery store sales in its local food markets survey, and the sales are hard to ignore: nearly $5 billion a year in fruits and vegetables from local farmers. That […]

Relinda Walker overcame weed and disease pressures to produce Georgia's first ever organic peanut crop in 2007.

Farmer/Researcher Team Makes Organic Peanut Breakthrough

In 2007, Georgia organic grower Relinda Walker produced a historic crop of peanuts. The bounty—6,000 pounds grown on two acres—was significant because it represented the first crop of certified organic peanuts raised in the Southeast. Even though the Southeast produces 79 percent of the country’s peanuts, more than 99 percent of organic varieties are raised […]

Cover of a Multifarm CSA Handbook with drawings of vegetables behind a blue windowpane

Local Harvest

Local Harvest: A Multifarm CSA Handbook offers straightforward guidance on cooperative marketing, an innovative practice that is helping CSAs stay strong and viable over the long term.

guide on how to begin your small farm dream

How to Begin Your Small Farm Dream

This plain language guide is for people who want to start a small farm. It covers skills you need to start a small farm; risks and rewards of farm ownership; financial resources; creating a business plan; and marketing.

wholesale package resource guide

Wholesale Packing Resource Guide

This plain language guide is for farmers and ranchers interested in selling to supermarkets, produce distributors, restaurants and institutions.

guide to selling at a farmers market

Selling at a Farmers Market

This plain language guide guide explains how to begin selling at a farmers' market, including choosing a market, applying for space, designing displays, setting prices, making sales and keeping records.