Marketing Management

Showing 11-20 of 60 results

rfdtv logo with windmill and red letters

RFD-TV Episode to Highlight Sustainable Innovations

Tune in to RFD-TV on March 29 at 5:30pm EDT for the premiere of a new “America’s Heartland” episode showcasing farmers and ranchers from across the country who are leaders in sustainability.  SARE partnered with PBS KVIE to produce this episode, which features farmers describing their commitment to sustainability, how they plan to meet farming […]

transitioning to organic production guide

Transitioning to Organic Production

Transitioning to Organic Production lays out many promising conversion strategies, covering typical organic farming production practices, innovative marketing ideas and federal standards for certified organic crop production.

Farming for the local community intro image

The Value of Farming with Community

Shakera and Juan Raygoza talk about why their bonds with local consumers, families, schools, agricultural educators and other farmers are beneficial for both them and for the community where they live and farm. They operate Terra Preta Farm on 15 acres in Edinburg, Texas, where they grow organic radishes for wholesale markets and run a […]

Cover of Scaling Up print publication, featuring an image of a man and a woman and another image of a woman walking through a field of radishes.

Scaling Up Your Vegetable Farm for Wholesale Markets

For direct market farmers, expanding your operation to capture local and regional wholesale markets can represent an opportunity. But such a shift brings with it many changes to how you run your farm because the expectations that wholesale buyers have is much different than your direct market customers. Scaling Up Your Vegetable Farm for Wholesale […]

Plain Language Guides for New and Under-Served Producers

These plain language guides cover topics such as farm financing, accessing government programs, harvest practices and marketing. The plain language format makes this material accessible to beginning farmers, immigrants and other under-served audiences. They were produced by New Entry Sustainable Farming Project.

Woman at register with customer

Building a Local Food Movement

Over the last few decades, agriculture in western North Carolina has transformed from a reliance on tobacco to a diversified, self-sustaining industry intertwined with local communities and economies. In this video, learn how one organization has worked alongside local farmers and communities to support this transformation.

Man talking in cow pasture

Bringing Independent Farmers into the Marketplace

Small- and mid-sized farms are increasingly turning to supermarkets as a means to earn more for their products and to participate in local economies. In this video, Diana Endicott discusses how she decided to take this route 15 years ago when it was less typical, and how her efforts have resulted in a 100-member co-op today that sells to 30 stores in the Kansas City area.

Technical bulletin page

How to Conduct Research on Your Farm or Ranch

This 32-page bulletin outlines how to conduct research at the farm level, offering practical tips for both crop and livestock producers, as well as a comprehensive list of more in-depth resources.