How to Direct Market Your Beef

SARE Outreach
2005 | 96 pages
Cover page of the book about marketing beef featuring a picture of cows in a pasture looking directly at the camera

How to Direct Market Your Beef portrays how one couple used its family’s ranch to launch a profitable, grass-based beef operation focused on direct market sales. From slaughtering to packaging, through labeling and advertising, Jan and Will Holder transform their real-life experiences to a compelling narrative rich with practical tips.