Market Study

Showing 1-13 of 13 results

Man talking in cow pasture

Bringing Independent Farmers into the Marketplace

Small- and mid-sized farms are increasingly turning to supermarkets as a means to earn more for their products and to participate in local economies. In this video, Diana Endicott discusses how she decided to take this route 15 years ago when it was less typical, and how her efforts have resulted in a 100-member co-op today that sells to 30 stores in the Kansas City area.

Woman at register with customer

Building a Local Food Movement

Over the last few decades, agriculture in western North Carolina has transformed from a reliance on tobacco to a diversified, self-sustaining industry intertwined with local communities and economies. In this video, learn how one organization has worked alongside local farmers and communities to support this transformation.

Screenshot of Marketing for Profit Webinar Series website

Marketing for Profit Curricula

Curricula developed for individuals interested in offering a comprehensive marketing training program for farmers market managers and farmers.

guide to selling at a farmers market

Selling at a Farmers Market

This plain language guide guide explains how to begin selling at a farmers' market, including choosing a market, applying for space, designing displays, setting prices, making sales and keeping records.

Beef-book.jpg

How to Direct Market Your Beef

How to Direct Market Your Beef portrays how one couple used its family’s ranch to launch a profitable, grass-based beef operation focused on direct market sales.

A guide to developing a business plan for farms and rural businesses.

Building a Sustainable Business

Bringing the business planning process alive, Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses helps today's alternative and sustainable agriculture entrepreneurs transform farm-grown inspiration into profitable enterprises. Incluye una versión abreviada en español.

reading on profitable pork

Profitable Pork

The 16-page bulletin features profiles about successful hog producers as well as the latest research on everything from greater profits to better-tasting pork raised in alternative hog systems.