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This marketing guide is designed for growers interested in selling their farm or market garden products through farmers' markets, as well as for market managers and city planners in starting, managing, and promoting a market. The book is also invaluable for community activists in educating the public about local food and agriculture, and helping farmers' markets build vital communities surrounded by a thriving rural economy. The 2nd Edition, in addition to being extensively revised to keep up with the changes in farmers’ markets, includes new chapters on how farmers and farmers' markets are utilizing social media and internet marketing. Yet another new chapter highlights how farmers' markets have become the vanguard of the alternative food movement, and what farmers need to know about the issues involved.