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Showing 1-10 of 113 results

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Cover of Scaling Up print publication, featuring an image of a man and a woman and another image of a woman walking through a field of radishes.www.sare.org publications scaling-up-your-vegetable-farm-for-wholesale-markets wholesale-marketing

Wholesale Marketing

Determining which markets and marketing strategies will work best for you is something you should thoroughly explore before investing in farm expansion. While buyers in the wholesale market share general characteristics as far as their emphasis on higher volumes and greater consistency of product quality and delivery compared to direct market channels, individually they’re unique […]

Related Results:

  • Scaling Up Your Vegetable Farm for Wholesale Markets
  • Introduction
  • Assess Your Readiness to Scale Up
  • Clarify Your Mission, Vision and Goals
Diagram comparing livestock and produce farmingnortheast.sare.org resources livestock-marketing-channel-assessment-tool

Livestock Marketing Channel Assessment Tool

The Livestock Marketing Channel Assessment Tool (LMCAT) was developed by Cornell Agricultural Marketing Specialist Matthew LeRoux based on case studies that he completed on four New York farms. The LMCAT helps livestock producers evaluate and improve their marketing so that they know which marketing channels are most profitable. The tool will also help producers formulate the price […]

A guide to developing a business plan for farms and rural businesses.www.sare.org publications building-a-sustainable-business strategic-planning

Strategic Planning and Evaluation - What Routes Can You Take to Get Where You Want to Go?

Strategy is defined as a “careful plan or method for achieving an end.” That’s your challenge in this Planning Task. You’ve envisioned your future, based on your goals and values, so you know what you want the “end” to look like. Now you need to take the time to carefully think through the steps you […]

Related Results:

  • Building a Sustainable Business
  • Farm History and Current Situation - What Have You Got?
  • Present, Implement and Monitor Your Business Plan - Which Route Will You Take, and How Will You Check Your Progress Along the Way?
  • Introduction to Building a Sustainable Business
  • See all (5) results from: Building a Sustainable Business
Cover image of the Organic Transition Plannerwww.sare.org publications organic-transition planning-task-four-strategic-planning-and-evaluation

Planning Task Four: Strategic Planning and Evaluation

Download all planning task four worksheets using the link above. In this task, you will create business strategies for transitioning and certifying your farm. Strategies form the core of your business plan and address questions about how you will get from here (pre-transition) to there (organic certification). We will provide strategy examples throughout this planning […]

Related Results:

  • Organic Transition
  • Farmer Business Plan Examples
  • Planning Task Two: History and Current Situation
  • Planning Task Five: Present, Implement, Monitor Your Business Plan
  • See all (5) results from: Organic Transition
Urban Ag Best Practices Bulletin Coverwww.sare.org publications best-practices-for-the-sustainable-urban-farm marketing-in-urban-areas

Marketing in Urban Areas

Urban farms support the community and local and regional food systems by directly marketing fresh, healthy foods to nearby residents, businesses and institutions. Marketing your products comes with challenges, however. Perhaps most significant is competition from rural farms that can typically produce higher volumes at lower costs. Still, there can be many upsides to growing […]

Related Results:

  • Best Practices for the Sustainable Urban Farm
  • Nonprofit Versus For-Profit Urban Farms and Farmer Training Programs
  • Looking to the Future
  • Season Extension and Controlled Environments
A cow and a baby cow laying down in a fieldnorthcentral.sare.org resources comparing-advertising-channels-for-direct-marketing

Comparing Advertising Channels for Direct Marketing

Buckeye Valley Beef Cooperative was formed in 2016 by southwest Ohio farmers looking to expand their markets for locally raised beef and to increase the incomes of their farmer members. The young co-op markets beef to retailers and directly to consumers. Recognizing the importance of effective marketing strategies in reaching consumers, the co-op used an […]

Diversifying Cropping Systemswww.sare.org publications diversifying-cropping-systems marketing-strategies-and-profit-potential

Marketing Strategies and Profit Potential

Marketing is probably the most important consideration when contemplating new crops. While conventional grain producers tend to use the relatively straightforward route of taking the harvested crop to the local grain elevator, diversified growers should not expect convenient delivery with new or alternative crops. Instead, you should consider: Researching the market before planting. Developing a […]

Related Results:

  • Diversifying Cropping Systems
  • Selecting Alternative Crops
  • Why Diversify?
  • Strengthen Community
  • See all (5) results from: Diversifying Cropping Systems
reading on profitable porkwww.sare.org publications profitable-pork marketing-options-for-pork cooperative-marketing

Cooperative Marketing for Pork

Given the consolidation climate in the hog industry and the low profit margins for pork, cooperating with other producers to market meat offers a profitable alternative for small and medium-sized farmers. Patchwork Family Farms, a marketing cooperative supported by the Missouri Rural Crisis Center, rewards 15 pork producers for their dedication to 'sustainable' and 'humane' […]

Related Results:

  • Profitable Pork
  • Raising Pigs on Pasture
Screen shot of Rutgers SARE Agricultural Market Research App Mapnortheast.sare.org resources new-jersey-ethnic-demographics-map-for-marketing-ethnic-produce

New Jersey Ethnic Demographics Map for Marketing Ethnic Produce

With funding from Northeast SARE, Rutgers University State SARE staff and their team worked to develop this interactive map to help inform ethnic crop production. The map couples demographic information of ethnic populations with crops that can be grown in New Jersey to market to specific geographical areas. The map makes use of publicly available […]

Cover of Reversing the Downward Trend Toolkitnortheast.sare.org resources reversing-the-downward-trend

Reversing the Downward Trend

Farmers across the Northeast have reported decreases in consumer participation at farmers' markets and reduced sales. This toolkit was developed as a result of survey research that looked at consumer perceptions of shopping at farmers' markets. The publication provides information on marketing strategies and services aimed to help farmers' market managers and farmers understand what […]

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Sustainable Agriculture Research and Education University of Maryland US Department of Agriculture

This work is supported by the Sustainable Agriculture Research and Education (SARE) program under a cooperative agreement with the University of Maryland, project award no. 2024-38640-42986, from the U.S. Department of Agriculture’s National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and should not be construed to represent any official USDA or U.S. Government determination or policy.


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