www.sare.org publications how-to-direct-market-your-beef finding-a-niche expect-to-reinvent-the-wheel Expect to Reinvent the Wheel Author Allan Nation’s view of the learning curve shows the potential downside to being too ambitious without doing your research first. In his version, naive enthusiasm leads to total despair. In other words, take a good look before you leap into marketing your own beef. As stated earlier, the conventional beef marketing system is not […]
www.sare.org publications how-to-direct-market-your-beef finding-a-niche stand-by-your-price Stand By Your Price The easiest way to determine your price is to start with the cow and work your way to the consumer. It costs you x to make a 500- pound calf, x to finish it, x to process it, and x to store, transport, package and dis-tribute it. Once you know all that, you can simply […]
www.sare.org publications how-to-direct-market-your-beef finding-a-niche make-10-not-10000-mistakes Make $10, Not $10,000 Mistakes Once you have decided to market your own beef, it won’t take long before you figure out that things would be easier if your marketing effort were bigger. That’s because conventional beef marketing is set up to move huge quantities of beef very cheaply. Unfortunately, there are a lot of people who have lost an […]
www.sare.org publications how-to-direct-market-your-beef finding-a-niche how-to-cut-up-a-carcass How to Cut Up a Carcass No doubt if you’re looking into direct marketing your own beef you’ve talked to a butcher about how a carcass is cut up, and how much of what cut you can expect from a carcass. If you have and walked away feeling totally mystified, join the club. There are a million ways to cut up […]
www.sare.org publications how-to-direct-market-your-beef finding-a-niche selling-the-whole-carcass Selling the Whole Carcass When first starting out to market your own beef, one of the first problems you will face is that it is easy to sell the high-end cuts and hard to sell the low-end cuts. Restaurants love buying steaks from local ranchers, but steaks only make up about 10 percent of the carcass. You still have […]
www.sare.org publications how-to-direct-market-your-beef finding-a-niche Starting Out: Finding a Niche When my husband and I took over the management of the family ranch in 1992, we thought that it was going to be an idyllic life. We were going to whip the ranch into shape in a few months and then spend the next 20 years canning vegetables and writing the great American novel. We […]
www.sare.org publications how-to-direct-market-your-beef introduction Introduction INTRODUCTION When my husband and I took over the management of the family ranch in 1992, we thought that it was going to be an idyllic life. We were going to whip the ranch into shape in a few months and then spend the next 20 years canning vegetables and writing the great American novel. […]