Season Extension: Marketing and Economics

Season Extension: Marketing and Economics

Season Extension: Marketing and Economics

High Tunnels and Other Season Extension Techniques

Information on budgeting, business planning and marketing strategies for a season extension enterprise.

Building a Sustainable Business


Bringing the business planning process alive, Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses helps today's alternative and sustainable agriculture entrepreneurs transform farm-grown inspiration into profitable enterprises. Incluye una versión abreviada en español.

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Expanding Winter Harvest and Sales for New England Vegetable Crops


This University of Massachusetts website offers resources on winter vegetable crop storage, marketing and low-cost season extension through structures such as hoop houses and low tunnels. 

Local Harvest


Local Harvest: A Multifarm CSA Handbook offers straightforward guidance on cooperative marketing, an innovative practice that is helping CSAs stay strong and viable over the long term.

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High Tunnels


This manual on using high tunnels or hoop houses for season extension includes case studies, a supplier list and chapters on marketing, site selection, construction and types, and soil, pest and environmental management.

Download File (2.39 MB)

Moving Nursery Producers Toward Sustainable Practices Fact Sheets


These fact sheets discuss alternative containers, marketing and crop selection, alternatives to synthetic herbicides and integrated pest management in commercial nursery plant production.

Success Basics in High Tunnel Production: Three Maryland Case Studies


This three-year study involved five innovative farmers in building high tunnels to investigate best practices in high-tunnel construction, tomato production and factors influencing profitability.

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High Tunnel Growing: Is it Right for Me?


A report to assist farms incorporating high tunnels for market competitiveness, with research from West Virginia's Mid-Ohio River Valley.

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Additional Resources

The following resources, which were not funded or produced by SARE, contain valuable information.

Economics and marketing resources from

Hoophouse Farming Startup: Economics, Efforts and Experiences from 12 Novice Hoophouse Farmers (a Michigan State University Extension bulletin)

Planning for Profit: How to Analyze High Tunnel Finances (a Cornell University High Tunnel Team fact sheet)

Properties and Recommended Conditions for the Long-Term Storage of Fresh Fruits and Vegetables (a University of California, Davis resource)

Sample Budgets and Spreadsheets for Specific Crops (a Cornell University High Tunnel Team resource)

Vegetable Production Budgets for a High Tunnel (an Iowa State University fact sheet)

Product specs
Format: Topic Rooms
Year: 2012
Location: North Central | Northeast | South | West
How to order

Availability varies by resource (many are accessible for free online). See individual resources for more information.


Hoophouse Production Part 3: Tips, Costs and Marketing


Other videos in this series, featuring Michigan State University hoophouse specialist Adam Montri, can be found on the University of Massachusetts' Winter Production, Storage and Sales website.