Season Extension: Marketing and Economics
High Tunnels and Other Season Extension Techniques
Information on budgeting, business planning and marketing strategies for a season extension enterprise.
2003 High Tunnel Production Manual
A 17-chapter season extension manual covering commercial hoop house and high tunnel production of vegetables, berries and cut flowers. For purchase only.
Building a Sustainable Business
Bringing the business planning process alive, Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses helps today's alternative and sustainable agriculture entrepreneurs transform farm-grown inspiration into profitable enterprises. Incluye una versión abreviada en español.
Expanding Winter Harvest and Sales for New England Vegetable Crops
This University of Massachusetts website offers resources on winter vegetable crop storage, marketing and low-cost season extension through structures such as hoop houses and low tunnels.
Moving Nursery Producers Toward Sustainable Practices Fact Sheets
These fact sheets discuss alternative containers, marketing and crop selection, alternatives to synthetic herbicides and integrated pest management in commercial nursery plant production.
Success Basics in High Tunnel Production: Three Maryland Case Studies
This three-year study involved five innovative farmers in building high tunnels to investigate best practices in high-tunnel construction, tomato production and factors influencing profitability.
The following resources, which were not funded or produced by SARE, contain valuable information.
Hoophouse Farming Startup: Economics, Efforts and Experiences from 12 Novice Hoophouse Farmers (a Michigan State University Extension bulletin)
Know Your Farmer, Know Your Food resources for local marketing (a USDA initiative to strengthen local and regional food systems)
Planning for Profit: How to Analyze High Tunnel Finances (a Cornell University High Tunnel Team fact sheet)
Properties and Recommended Conditions for the Long-Term Storage of Fresh Fruits and Vegetables (a University of California, Davis resource)
Sample Budgets and Spreadsheets for Specific Crops (a Cornell University High Tunnel Team resource)
Vegetable Production Budgets for a High Tunnel (an Iowa State University fact sheet)
How to Order
Availability varies by resource (many are accessible for free online). See individual resources for more information.