Season Extension: Marketing and Economics

Season Extension: Marketing and Economics

Season Extension: Marketing and Economics

High Tunnels and Other Season Extension Techniques

Information on budgeting, business planning and marketing strategies for a season extension enterprise.

2003 High Tunnel Production Manual


A 17-chapter season extension manual covering commercial hoop house and high tunnel production of vegetables, berries and cut flowers. For purchase only.

Building a Sustainable Business


Bringing the business planning process alive, Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses helps today's alternative and sustainable agriculture entrepreneurs transform farm-grown inspiration into profitable enterprises. Incluye una versión abreviada en español.

Download File (4.58 MB)

CSA Training Manual for Producers


This manual will provide new and prospective CSA farmers with the basics of CSA management. Incluye el manual en español.

Expanding Winter Harvest and Sales for New England Vegetable Crops


This University of Massachusetts website offers resources on winter vegetable crop storage, marketing and low-cost season extension through structures such as hoop houses and low tunnels. 

Local Harvest


Local Harvest: A Multifarm CSA Handbook offers straightforward guidance on cooperative marketing, an innovative practice that is helping CSAs stay strong and viable over the long term.

Download File (1.87 MB)

High Tunnels


This manual on using high tunnels or hoop houses for season extension includes case studies, a supplier list and chapters on marketing, site selection, construction and types, and soil, pest and environmental management.

Download File (2.39 MB)

Moving Nursery Producers Toward Sustainable Practices Fact Sheets


These fact sheets discuss alternative containers, marketing and crop selection, alternatives to synthetic herbicides and integrated pest management in commercial nursery plant production.

Success Basics in High Tunnel Production: Three Maryland Case Studies


This three-year study involved five innovative farmers in building high tunnels to investigate best practices in high-tunnel construction, tomato production and factors influencing profitability.

Download File (1,022.24 kB)

Additional Resources

The following resources, which were not funded or produced by SARE, contain valuable information.

Economics and marketing resources from

Hoophouse Farming Startup: Economics, Efforts and Experiences from 12 Novice Hoophouse Farmers (a Michigan State University Extension bulletin)

Know Your Farmer, Know Your Food resources for local marketing (a USDA initiative to strengthen local and regional food systems)

Planning for Profit: How to Analyze High Tunnel Finances (a Cornell University High Tunnel Team fact sheet)

Properties and Recommended Conditions for the Long-Term Storage of Fresh Fruits and Vegetables (a University of California, Davis resource)

Sample Budgets and Spreadsheets for Specific Crops (a Cornell University High Tunnel Team resource)

Vegetable Production Budgets for a High Tunnel (an Iowa State University fact sheet)

How to order

Availability varies by resource (many are accessible for free online). See individual resources for more information.


Hoophouse Production Part 3: Tips, Costs and Marketing


Other videos in this series, featuring Michigan State University hoophouse specialist Adam Montri, can be found on the University of Massachusetts' Winter Production, Storage and Sales website.

USDA's Know Your Farmer, Know Your Food initiative maintains a wide-ranging list of marketing tools farmers can use to take advantage of local and regional food systems.