Scaling Up Your Vegetable Farm for Wholesale Markets

For direct market farmers, expanding your operation to capture local and regional wholesale markets can represent an opportunity. But such a shift brings with it many changes to how you run your farm because the expectations that wholesale buyers have is much different than your direct market customers. Scaling Up Your Vegetable Farm for Wholesale Markets guides you through the likely changes you'll need to take into consideration when planning to branch out into wholesale markets. These include business planning, working with wholesale buyers, and areas of production that range from increasing yield and produce quality, to harvest and postharvest handling, food safety and more.