Press releases and public service announcements (PSAs) can help you get media coverage and advertise your event among possible attendees.
What Makes a Good Press Release?
A press release is directed to members of the news media (print, radio, TV) with the goal of a story to be created prior to the event. Tailor your release to the audience—for example an ag audience versus a consumer audience. To write a good press release:
Write a brief, clear and to-the-point headline that has the key points of the release.
The most important information is in the first paragraph:
- What (title of event)
- Where
- When
- Why (briefly, what will happen at event)
- Who (who’s hosting, who should attend)
The lead sentence should grab the reader. It should capture your key message—why the topic of your field day is important—and should not simply state that a field day is occurring.
Use jargon-free language.
Have good quotes from the host about why it is a notable and interesting event.
Be clear on the schedule and what people will see.
Keep it simple and under one page.
Include fee and registration information.
Have contact name and information at the top.
What Makes a Good Public Service Announcement?
A PSA is a very brief description of an event with all key information. A PSA may be included in a calendar section, promoted via social media or read aloud on the radio. Tailor your release to the audience—for example an ag audience versus a consumer audience. A good announcement should be 35-70 words and include:
- What (title of event)
- Where
- When
- Why (briefly, what will happen at event)
- Who (who’s hosting, who should attend)
- Information on where to learn more