Reaching Women in Agriculture: A Guide to Virtual Engagement

SARE Outreach
Ashley Brucker, Beth Holtzman, Caitlin Joseph, Gabrielle Roesch-McNally | 2021 | 32 pages

This guide brings together information, tips and tools to deliver effective and engaging online (and hybrid) education for farm and ranch women on topics related to farm viability, resilience and conservation. 

While COVID-19-related restrictions issued in 2020 that curbed in-person gatherings were the impetus for developing this resource, online offerings can help address barriers—travel time and costs, and conflicts with farm, family and off-farm employment—many women may encounter when trying to access in-person education. As such, the strategies, practices and lessons learned from this shift to online engagement will be applicable well beyond the global pandemic.

This guide was developed through a partnership between American Farmland Trust and University of Vermont Extension.