australian consumer

Kate Smith (katesmith_007@yahoo.com)
Mon, 26 Jul 1999 15:15:54 -0400 (EDT)

Howdy SANETeers,
A study reported in "Retail World", Australia's own
supermarket newsmagazine, Vol. 52, No. 12, June 21-July 2,
1999 has some revealing statistics about consumer
preferences.

The study involved 800 people and was commissioned by
Murdock Magazines.

Eighty-eight percent of those responding were concerned
about the integrity of their food. Chemicals were the
major worry with 65% of those resonding indicating concern.
Forty percent were anxious about genetic engineering.
Nearly half said they were willing to pay more for food
raised by purely natural methods.

I wonder how the U.S. consumer would compare.

kate

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