Farmers' Market Surveys?

Molly Anderson (manderso@emerald.tufts.edu)
Fri, 12 Jun 1998 10:39:30 -0400 (EDT)

I'd like to contact people who are conducting, or have conducted since
1990, customer surveys in farmers' markets. The particular things I
want to know are:

1) interest in ethnic produce and whether its presence makes a difference
in total market revenue;
2) reasons why folks generally, and low-income Latinos specifically, come
to the market;
3) reasons why folks generally, and low-income Latinos specifically, DON'T
shop at farmers' markets;
4) documented results of promotional strategies.

I'm also interested in the specifics of strategies which have been tried
to increase farmers' market use by low-income people (other than the
Farmers Market Nutrition Program).

Any leads? Thanks for sending them along, if so.

Molly Anderson
Agriculture, Food and Environment Program
School of Nutrition Science and Policy
Tufts University
Medford, MA 02155-7028

PHONE: 617/627-2442
FAX: 617/627-3887

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