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Jim Mitchell added a profitable
ice cream parlor to his Delaware dairy farm.
Photo by Edwin Remsberg. |
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Jim
Mitchell
Hockessin, Delaware
New in 2005
Summary of Operation
30-cow dairy herd rotationally grazed on 22 acres
50 acres of hay, silage and pasture
On-site creamery producing 25,000 gallons of ice cream annually
Problem Addressed
Farming amid dense development.
It was years before Jim Mitchell ever went up in an airplane, but
his first ride was revealing in more ways than one. When he was
39, a friend took him in a small plane over his Woodside Farm. The
view shocked him. “We know all of the houses are there, but
until you look down on the rooftops and see how many there are…it’s
amazing,” Mitchell says. “We’re an island in the
middle of suburbia.”
Not only does his location isolate Mitchell from other farms and
farm services, but it also limits his size. His 75-acre farm is
split by two main roads, making it impossible to graze his cows
on the full acreage. With a commitment to management-intensive grazing,
Mitchell maintains 30 cows annually.
Background
Mitchell is the seventh generation of his family
to farm in Hockessin, in northern Delaware a few miles from the
Pennsylvania state line. His ancestors bought the farmland in 1796.
Today, the farm is smack in the middle of New Castle County, a fast-growing
area near Wilmington and Philadelphia.
Mitchell’s father ran the dairy farm full time until 1961.
He got an off-farm job and sold the animals, but continued to dabble
in agricultural enterprises like pumpkins, beef, chrysanthemums
and hay.
As a child, Mitchell participated in the farm’s ventures.
When he was grown, he opened a lawn maintenance business, which
he ran for 20 years. Then he decided to resurrect a full-time farm
business, opening his own dairy on his family’s farm in 1994.
He bought a small herd of Jersey calves and, with his wife, Janet,
a full-time veterinarian, moved into a house they built on the farm.
Mitchell’s parents still live there, too, in a house dating
to 1804.
Many producers might profess that farming is “in their blood,”
but when Mitchell makes that statement, centuries of tradition back
him up.
“Farming is kind of a lifestyle, you have a certain amount
of freedom,” says Mitchell, describing himself as a person
who relishes running his own business. “I love to farm.”
Focal Point of Operation
— Rotational grazing and ice cream
Mitchell converted his suburban location into a gold mine. Today,
he milks his herd of Jerseys and processes the milk into ice cream
sold at his wildly popular on-site creamery. Mitchell runs his 30
cows through 22, 1-acre paddocks. On the other side of the road,
he raises hay and silage to supplement the cows’ diet and
feed them in the off-season. Surrounding development dictated this
setup, as Mitchell can not move his herd across two busy roads.
Mitchell rotates the cows daily on pastures seeded in orchardgrass,
clover and ryegrass. The grazing season usually lasts from April
through October. Through the winter, the cows eat from hay rings
on the pasture and frequent a “loafing” area —
a converted greenhouse-type structure — to get out of the
elements. The loafing area has a gravel floor and a bedded pack
of hay or straw to collect manure, which Mitchell later composts.
To adapt to his farm size limitations, Mitchell designed a seasonal
milking system where he “dries off” the herd each winter.
He formed a partnership with a Frederick, Md., dairy farmer to raise
his heifers on the other farmer’s more abundant pasture. Every
January, Mitchell drives a truckload of yearling heifers two hours
to Frederick, returning with the previous year’s heifer herd,
bred and ready to calve in a few weeks.
“He’s well stocked with pasture and we’re short
on pasture, so it works out well for both of us,” Mitchell
says. Also a seasonal milker, the Frederick farmer runs Mitchell’s
heifers with his own, charging him per head, per day.
The fluid milk goes one of two places — 80 percent to a local
cooperative, the rest to Mitchell’s Woodside Farm Creamery,
a venture begun in 1998 that now keeps everything else afloat.
Mitchell learned to make ice cream at a Penn State University short
course — “I even have a diploma, though some people
think it’s silly,” he says — and split an old
turkey processing house on the farm to house a commercial kitchen
and milking parlor. Equipped with an ice cream machine and commercial
freezers, the kitchen employs two full-time workers kept busy creating
75 or so flavors all summer long.
Before launching, Mitchell worked with state and county regulators
to obtain licensing. “You have to do what they want,”
he says pragmatically, “submitting plans to the health department
specifying your floor, walls, drainage, etc.”
The ice cream store is open from April 1 to the end of October.
In the winter, Mitchell wholesales ice cream and promotes holiday
ice cream pies. Not all of the ice cream sales occur on site. Mitchell
peddles about 20 percent of his ice cream to wholesale customers
— restaurants and scoop shops — and about 5 percent
to special events like festivals. The outside sales send him on
the road to develop accounts and make deliveries.
Economics and Profitability
In 2004, Woodside Farm Creamery produced 25,000
gallons of ice cream. It’s a lot of ice cream, and so is the
gross revenue from $9 a gallon wholesale and $21 a gallon retail.
“It’s a specialized product,” says Mitchell.
Moreover, “people aren’t coming just for the ice cream,
they’re coming for the farm.” After choosing among the
dozens of flavors — from ever-popular vanilla and chocolate
to more exotic pumpkin pecan and the award-winning peanut butter
& jelly — customers enjoy a shaded picnic area, and the
kids can see the heifers, Mitchell’s sister’s flock
of sheep and tractors.
Mitchell hires as many as 25 in the busy summer season, mostly
area youths who compete for the coveted job of scooping.
Mitchell invested $80,000 to retrofit the building, buy equipment
and convert an old wagon shed into a sales area. He continues to
make improvements. The first year, he needed to expand his parking
area to accommodate close to 60 cars, and it’s still full
on a typical summer evening.
The frozen dairy product is the icing for Woodside Farm. Without
adding value to his milk, the dairy business wouldn’t have
lasted, Mitchell says.
“To be honest, I thought we could make a living just grazing
and milking, but we’re so limited on space and the size of
the herd, it wasn’t working,” he says. “I was
ready to sell the cows, but thought I would try ice cream.
“We’re profitable, but we weren’t always. It’s
the ice cream that makes us so.”
Environmental Benefits
Keeping his herd outdoors year-round has improved his herd’s
health, Mitchell says. He calls a veterinarian only for vaccinations
and pregnancy checks, proud that the animal doctors rarely visit.
Mitchell only administers antibiotics to treat the rare infection.
On pasture, the herd spreads its own manure during daily rotations.
When manure collects in the cow loafing area, Mitchell composts
it on half an acre. In 2004, he began working to improve his composting
system to reduce runoff. With the Natural Resources Conservation
Service (NRCS), he is building a composting shed, grading the land
and installing catch basins.
Previously in row crops, the fields that support the 20 paddocks
now boast a perennial crop of orchardgrass, clover and ryegrass.
Scientists agree that a permanent ground cover reduces erosion,
improves water infiltration and reduces the need for agri-chemicals.
Community and Quality
of Life Benefits
Mitchell employees more than two dozen from his
community — two full-timers in the creamery and up to 25 teenagers
part time in the summer in the ice cream parlor. Coveted parlor
jobs create some competition among area teens; of 30 applicants
for the 2004 season, just five were hired.
Mitchell covers the overall business management, the field work,
most of the feeding and what he calls the “road running”
—developing and maintaining ice cream accounts.
Mitchell’s family stays involved in different aspects of
the farm. His father does the twice-a-day milking. With his dad
in his 70’s, Mitchell has started to worry about his time
working the herd. “Mom suggested he slow down and I said I’d
be happy for him to, if we could get him out of the barn,”
he says.
His father can take off time freely, however, as one of the full-time
creamery employees also can milk the cows. Janet Mitchell oversees
the ice cream stand, setting employee schedules and advertising.
Despite his suburban location, Mitchell maintains good relations
with his neighbors. “People have told us they’re happy
we’re here,” he says. Perhaps the opportunity to bring
their kids to sit on the fence and gaze at farm animals while licking
ice cream compensates for farm odors and noise, as Mitchell attests
he has never had a direct complaint.
Transition Advice
Dairy producers considering grazing should know
that it reduces costs over confinement, especially in the summer
(for northern climes), Mitchell says. In the winter, he hauls feed
to his herd, although the cows remain outside on pasture.
Seasonal calving is a great option for dairy producers, as it condenses
key, time-consuming tasks — breeding, calving, weaning —
to once a year. Mitchell further simplified by installing a camera
in the barn that is wired into a cable system in his house. During
calving season, Mitchell checks on the herd from his house TV at
night.
“Breeding is one time a year, the calves are weaned together…There’s
a start and a finish to everything, and that’s what I like
about it,” he says.
The Future
Mitchell plans to shrink his paddocks more to move
the cows more often. He also hopes to rotate his hay feeding to
prevent odors for his neighbors, as the hay and silage can get smelly
when wet.
Finally, he aims to improve manure composting, with help from NRCS.
Once he refines his system, he might consider selling the compost
to area gardeners.
“It’s an ongoing process,” he says.
 Profile
written by Valerie Berton
For more information:
Woodside Farm Creamery
1310 Little Baltimore Road
Hockessin, DE 19707
(302) 239-9847
(302) 239-0902 – fax
WFC@WoodsideFarmCreamery.com
www.woodsidefarmcreamery.com
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