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Direct Marketing Resource Guide

Published in 2004 | Description | Available Online Only
Format: Online Database | Free

by David Chaney, Gail Feenstra and Jeri Ohmart

More and more growers, seeing the benefits of direct marketing, want to learn about successful strategies and techniques. This annotated listing includes practical, high quality resources such as print publications, videos, and Web resources that will help growers meet that goal.

How to Use this Guide
The resources are organized into 9 categories:

General Information & Direct Marketing
Farmers' Markets
Community Supported Agriculture
Cooperatives
Farm-to-School/Selling to Institutions
Direct Marketing Livestock
Roadside Stands/Markets
Selling to Restaurants
Value-Added Production/Marketing

 

  market scene
You can browse the full contents of each category by clicking on that topic name. Alternately, you can search the entire database of resources by entering your search term in the keyword field on the right and clicking on the search button. Click on individual title names to get the full listing for that resource which provides bibliographic information, a brief description, and information on how to order or access the item.

Search or Browse the Guide to Educational Resources on Farm Direct Marketing

Background
The Guide to Educational Resources on Farm Direct Marketing was developed in conjunction with a project presenting direct marketing workshops in five western states-California, Idaho, Oregon, Colorado, and Hawaii. Items included in this guide were screened and selected by the project team, all of whom have experience in agricultural direct marketing education. Our selection criteria required that the content of each be:

Practical and immediately adaptable to farm businesses.
Current, or if older, considered a "classic."
Regional or state applicability.
High quality writing and graphics.
Useful in an educational setting.
Easy to obtain, either on-line or through local bookstores.

We hope this online publication increases awareness about direct marketing opportunities in agriculture and assists those interested in developing and implementing their direct marketing plans.

Acknowledgments
Thanks to Karen Levy for her assistance in researching and organizing the initial version of this publication. Thanks also to the project team members: Cinda Williams (Idaho), Larry Lev and Garry Stephenson (Oregon), Dennis Lamm and Rod Sharp (Colorado), and Dick Bowen (Hawaii).

If you have other direct marketing resources that you think should be added to this guide, you may email that information to David Chaney (dechaney@ucdavis.edu). Please include the complete reference (title, author, publisher, year) and information on how to order or access the publication. Submission does not guarantee inclusion in the guide. All submitted items must be reviewed and approved by SARE Outreach before posting to the database. Thank you for your participation.

The Guide to Educational Resources on Farm Direct Marketing was funded by SARE Outreach for the Sustainable Agriculture Research and Education (SARE) program. SARE is funded by the Cooperative State Research, Education, and Extension Service (NIFA), USDA, and works with producers, researchers, and educators to promote farming systems that are profitable, environmentally sound, and good for communities. SARE Outreach operates under a Cooperative Agreement with NIFA to develop and disseminate information about sustainable agriculture. For more information about grant opportunities and other resources, visit www.sare.org.

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