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How to Direct Market Your Beef

Introduction

Starting Out

Entrepreneurs

Selling Product
     Situational Analysis
     Sales Outlets
     Distribution and
     Trucking
     Marketing Your
     Product

     Advertising Basics
     Public Relations
     Record Keeping

Growing Profit

Resources


Printable Version

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How to Direct Market Your Beef

  Bulletin

produce distribution truck
Be very specific when pricing distribution costs.

SELLING PRODUCT

Distribution and Trucking

When it comes to transportation, every situation is different. Retail distributors (who wholesale to stores) charge about a 35-percent markup. Restaurant distributors charge about 8 percent. Most other trucking firms charge by weight.

Don’t be afraid to dicker over your price or percent with truckers or distributors. They are very supply-and-demand oriented. Being a small customer, you probably won’t have the clout to push your weight around, but it doesn’t hurt to ask.

With any kind of trucking be very specific:

• Frequency per week, day, month
• Pick up times
• Delivery times
• Who loads and unloads
• Who signs for pick-ups
• Who signs for delivery
• Pallet sizes
• Minimum weights
• Additional costs for unscheduled runs
• Other fees: pallet, lading (freight/cargo)

 

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