With 35 acres under cultivation, Paul grows a range of herbs, vegetables and fruit he sells through a community-supported agriculture operation, at a farmers market in nearby Providence and to local restaurants. He also markets eggs from range-fed chickens, and offers a variety of value-added products such as salsas, pesto, dressings, bread and pastries.

Paul and his wife, Liz, started with a roadside stand to sell produce from their original garden-sized plot. Responding to customers, they invested in a commercial, state-inspected kitchen. Just as they experimented with what types of produce to grow and how to grow it, the Pauls experimented with and adjusted their marketing. By the late 1990s, the Pauls had developed a diverse marketing strategy based on direct sales in the Providence area. Along the way, Paul became a leader among area direct-market growers, serving as vice president of the state chapter of the Northeast Organic Farmers Association and a driving force behind farmers markets in the region.