Scott Mathieson built his farming operation on the concept of direct marketing. He began by developing a popular salad mix, which he delivered to local grocery stores. Later, he began participating in several farmers markets. Today, his 400-family community-supported agriculture program provides the majority of his business. The farm is alive with volunteers who pack CSA boxes or participate in educational farm activities.

Mathieson uses very few off farm resources. He maintains cover crops and applies compost to improve soil fertility, and built bird boxes and hedgerows to encourage beneficial insects. He modified four of the farm's vehicles and a generator to run exclusively on surplus vegetable oil. Electric power on the land is supplemented with wind and solar energy. Past president of the California Certified Organic Farmers, Mathieson has spoken numerous times at the Ecological Farm Conference. His farm is open to tour groups, interns and community members alike.