A pioneer of diversification and sustainable farming, Frederick Hays has integrated agriculture, aquaculture and agroforestry into a holistic system that enhances the environment. Working on 150 heavily forested acres, Hays maintains what he calls his "botanical wealth" by cultivating woodland crops like shiitake mushrooms, berries, ginseng and well-managed timber. His aquaculture operation includes a variety of ornamental and game fish, as well as aquatic plants. He succeeds, in part, because of his willingness to adapt to nature and his customers.

With help from two SARE farmer grants, Hays demonstrated intensive hybrid bass production and further integrated his forest farming operations. An active participant in many rural development organizations, Hays was instrumental in the creation of the Center for Sustainable Resources, Inc. In addition, Hays helped establish the W.V. Ginseng Growers Association and has led initiatives involving wild-simulated growing techniques for ginseng production, a profitable industry for rural landowners. He shares his expertise with others by providing demonstrations and workshops on sustainable practices.