Value Added
Adding Value to What You Grow
New American Farm Conference Breakout Session
Type: Presentation
Sheep into wool. Wheat into flour. Poop into “peat pots”! Interested in turning crops or livestock into a profitable product for sale? Farmers and ranchers across the country are transforming what they grow and raise into marketable items. But it’s not as easy as it looks. Learn from three who have first-hand experience with success and bumps in the road.
Agritourism: Bringing Tourists to the Farm
New American Farm Conference Breakout Session
Type: Presentation
From dude ranching to bed and breakfasts, agritourism is one of the fastest growing tourism sectors and has helped revitalize rural communities all over the U.S. and Europe. It’s also an opportunity to educate a public increasingly interested in how and where their food is produced. Learn the do’s and don’ts from one expert who helped put her county on the tourist map, and from researchers about how best to position rural communities for tourism.
Building a Sustainable Business
A Guide to Developing a Business Plan for Farms and Rural Businesses
Type: Book
Bringing the business planning process alive, Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses helps today's alternative and sustainable agriculture entrepreneurs transform farm-grown inspiration into profitable enterprises.
Cattle, Sheep, Grain and Hay: The Imperial Stock Ranch Story
Jeanne Carver
Type: Multimedia
The Imperial Stock Ranch, which began in 1871, faces a new and serious challenge to its very survival: how to create new markets for its products.
Connecting with Customers
Jeanne Carver
Type: Multimedia
Jeanne Carver describes the importance of listening to customers when developing new value-added markets for your farm products.
Course 2. Strategic Farm/Ranch Planning and Marketing
Type: Online Course/Curriculum
This course covers planning and business development, marketing opportunities and strategies for farm/ranch businesses, and managing the farm/ranch business for long-term success.
Dairy Management
Type: North Central SARE Promotional Product
The sustainability of a dairy farm relates to many factors revolving around farm management, use of resources, and quality of life. NCR-SARE has supported research and education opportunities in a wide variety of dairy topics including organic dairying, value-added dairy options, pasture productivity, animal management, milk marketing, small ruminant dairies, and farm energy.
Developing Added Value, Convenience Products From Free-Range Pastured Chickens
Type: North Central SARE From the Field Profile
In Canistota, SD, a group of family farmers have been experimenting with methods for adding value to their products and income to their operations.
Tom and Ruth Neuberger were traditional livestock farmers in ‘70’s. During the credit crunch of early 80’s they found themselves in debt “up to their ears.” They sold off their livestock to pay off debt, and then had to devise a new business plan.
They turned to poultry.
Direct Marketing for Farmers and Ranchers
Jeanne Carver
Type: Multimedia
To help it survive in challenging economic times, the Imperial Stock Ranch has increased profits by adopting direct, value-added marketing of wool products.
Farm Stay U.S. Website
Type: Western SARE Grantee-Produced Info Product
This farmer-created, consumer-oriented website lists hundreds of farms and ranches around the country that offer accommodations.
Growing the Pasture-Grazed Dairy Sector in Wisconsin
Type: North Central SARE Grantee-Produced Info Product
This report and video summarizes a comprehensive investigation of the chemical and physical properties of pasture-based milk when made into cheese, butter or other products, and describes strategies for producing, marketing and positioning pasture-based dairy products to earn premium value from them.
Guide to Starting a Locally-Scaled, Local-Foods Based Cooperative
Type: Northeast SARE Grantee-Produced Info Product
This guide details the steps taken by Mohawk Harvest Cooperative Market to successfully establish their cooperative in upstate, NY. Information on planning for and running a cooperative can be found in this handbook.
Helping Entrepreneurs: Tools and Techniques
New American Farm Conference Breakout Session
Type: Presentation
Many farmers are thinking about starting a farm- or ranch-based venture, but need more entrepreneurial skills. Come hear about a range of tools that ag educators can use to help would-be entrepreneurs develop successful agriculture-based businesses.
Imperial Stock Ranch Heritage Lamb/Fiber Marketing
FW02-206, Jeanne Carver, Oregon
Type: Western SARE Project Summary
Imperial Stock Ranch Heritage Lamb/Fiber Marketing
New American Farm Conference Poster
Type: Poster
Imperial Stock Ranch Heritage Lamb/Fiber Marketing, presented by Jeanne Carver (Oregon).
Increasing the Value of Products from Small Family Farms by Enriching the Culinary Experience of the Local Consumer
FW01-021, Glenn Shinsato
Type: Western SARE Project Summary
Kansas Pumpkin patch receives “Extreme Makeover” with funds from SARE
Type: North Central SARE From the Field Profile
Just off of Highway 77, running north from El Dorado, Kansas, runs seventy three acres of agritourism property which is a part of Carroll and Becky Walters’ family farm and pumpkin patch, Walters’ Pumpkin Patch.
Kids Get the Skinny on Whole Grains in North Dakota Systems
Type: North Central SARE From the Field Profile
Working in an extension office, co-owner of Dakota Family Mill, Adrian Biewer, became aware of the health needs that wholegrain products could address. Developing a better tasting wholegrain product made practical sense.
In 2006, the farm families of Dakota Family Mill, Duane and Jean Smith, Bob and Debra Evenson, and Adrian and Anne Biewer, submitted a proposal to the NCR-SARE Farmer Rancher Grant program, and were selected for funding.
Marketing On-Farm Compost
A toolkit of resources for farm compost operators
Type: Northeast SARE Grantee-Produced Info Product
Marketing is an essential component of any successful composting operation, along with best practices and a commitment to quality.
Marketing Strategies for Farmers and Ranchers
Type: Bulletin
This 20-page bulletin offers snapshots of the many alternatives to marketing commodities through conventional channels.
Metropolitan Foodshed Toolkit
Type: Western SARE Grantee-Produced Info Product
A regional toolkit of strategies to support the evolution of a sustainable Portland Metropolitan Foodshed. Toolkits are for farmers, ranchers, policymakers and consumers.
Production and Marketing of Beach Plum, a Heritage Fruit Crop
Type: Fact Sheet
Beach plum (Prunus maritima Marsh) is one of several shrubby plums native to North America. The jams produced from this fruit command premium prices at farm stands and specialty markets, even in comparison with jam made from other locally grown fruit. However, the wild-collected supply of fruit does not meet this niche market’s demand.
Rural Revitalization through Farm-Based Enterprise
Type: North Central SARE From the Field Profile
For decades, John Allen has helped farmers develop business skills and strategies, improving their profitability and helping to revitalize rural communities.
Stitching Together a Region's Prosperity, Nutrition and Sustainability
Type: Western SARE From the Field Profile
The San Joaquin Valley of California is one of the most productive and diverse agricultural areas in the country. However, Daniel O’Connell of the Sequoia Riverlands Trust (SRT), along with local producers, gathered data that identified challenges in building a healthier regional food system. These challenges, similar those many other regions face, included lack of infrastructure to provide for adequate distribution channels, minimal awareness by consumers about where and how to access product in the region, land use decisions on the urban-rural edge that impacted farmers with pressures that drove up land and production costs, and the Valley’s disconnect from broader, statewide food systems thought, policy changes and economic benefits from localized trends like value-added processing.
Test Marketing Pasture-Produced Artisan Cheese
FW00-210, Tim Pedrozo, California
Type: Western SARE Project Summary
The Organic Seed Grower
A Farmer's Guide to Vegetable Seed Production
Type: Northeast SARE Grantee-Produced Info Product
The Organic Seed Grower is a comprehensive manual for the serious vegetable grower who is interested in growing high-quality seeds using organic farming practices.
