Economic/Marketing

Economic/Marketing

Economic/Marketing

A Bright Future for Hops Farmers in Michigan

Type: North Central SARE From the Field Profile

With local demand on the rise, Michigan farmers are bringing hops production back to their state.

Abundant High Tunnels Provide a Community Boost in West Virginia

Type: Northeast SARE From the Field Profile

An educational program in West Virginia spurred a seven-fold increase in the number of high tunnels in the state, giving farmers a new way to increase their on-farm income while providing communities with more locally grown produce.

Accepting Bridge Cards at Michigan Farmers Markets

Type: North Central SARE Grantee-Produced Info Product

This resource manual will help farmers markets decide if they should accept food assistance benefits. If they decide to become an authorized SNAP retailer, it will help implement this food assistance program. 

Adapting Crop Share Agreements for Sustainable and Organic Agriculture

Type: North Central SARE Grantee-Produced Info Product

When the farming system deviates from a conventional corn-soybean rotation, the usual division of costs and returns in a 50-50 crop share lease may no longer fairly reflect the inputs of each party. This sheet demonstrates how crop share agreements can be adapted for sustainable and organic agriculture.

PDF Icon Download File (1.30 MB)

Adding Value to What You Grow

New American Farm Conference Breakout Session

Type: Presentation

Sheep into wool. Wheat into flour. Poop into “peat pots”! Interested in turning crops or livestock into a profitable product for sale? Farmers and ranchers across the country are transforming what they grow and raise into marketable items. But it’s not as easy as it looks. Learn from three who have first-hand experience with success and bumps in the road.

Advanced Marketing

A Midwest Homecoming Conference Session

Type: Presentation

Individual presentations on pasture-raised meats, risk management and planning, rancher mentoring, and farm credit.

Agritourism: Bringing Tourists to the Farm

New American Farm Conference Breakout Session

Type: Presentation

From dude ranching to bed and breakfasts, agritourism is one of the fastest growing tourism sectors and has helped revitalize rural communities all over the U.S. and Europe. It’s also an opportunity to educate a public increasingly interested in how and where their food is produced. Learn the do’s and don’ts from one expert who helped put her county on the tourist map, and from researchers about how best to position rural communities for tourism.

Agritourism Training Materials

Type: Western SARE Grantee-Produced Info Product

This curriculum was designed to provide detailed training resources for agricultural professionals and farmers interested in expanding their income sources and entering the agritourism industry. 

Alternative Marketing

Type: North Central SARE Portfolio Brief Sheet

NCR-SARE supports value-added marketing of agricultural products, which provides more profit for producers while enhancing local communities and multiplying consumer choices. Since 1995, NCR-SARE has invested in alternative marketing strategies through com- petitive grants to help regional farmers and ranchers develop skills and supportive relationships with others that assist them in creating and sustaining profitable, sustainable ag marketing ventures and to help make more direct connections between food buyers and food producers in the region.

PDF Icon Download File (218.67 kB)

Assessing the Economic Impacts of Regional Food Hubs: the Case of Regional Access

Type: Northeast SARE Grantee-Produced Info Product

This report assesses the economic impact of food hubs on the distribution and sale of local foods.

PDF Icon Download File (927.13 kB)

Beef Cooperative Marketing Materials

Type: Northeast SARE Grantee-Produced Info Product

Marketing materials and membership agreements developed by the Adirondack Grazers Beef Cooperative.

Behind Regional Distribution Success

Type: Western SARE From the Field Profile

University of California researchers are discovering the keys to success for regionally based supply chains, which play a major role in vibrant local food systems.

Bramble Variety Trials in Utah to Reduce Disease, Increased Production and Enhance Profitability

FW07-315, Rick Heflebower, Utah

Type: Western SARE Project Summary

Building Local and Regional Food Systems

Type: Topic Brief

Growing in popularity on dinner tables and in restaurants, schools and grocery stores around the nation, local food has become more than a buzzword. Local and regional food sales totaled an estimated $6.1 billion in 2012, and the movement is now one of the USDA’s funding priorities: In 2014 alone, the Secretary of Agriculture announced that hundreds of millions of dollars would go to economic development in rural areas, small businesses, value-added market growth, food hubs and more. This topic brief is a companion to the Farm to Table: Building Local and Regional Food Systems topic room, which has tools for business planning, marketing, distribution and logistics issues.

PDF Icon Download File (366.90 kB)

Print Version:
Free

Building a Farmer-Based Industry from the Ground Up

Type: North Central SARE From the Field Profile

Missouri farmers interested in growing elderberries—a high-value specialty crop worth up to $25 per pound—are now better equipped to do so.

Building a Sustainable Business

A Guide to Developing a Business Plan for Farms and Rural Businesses

Type: Book

Bringing the business planning process alive, Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses helps today's alternative and sustainable agriculture entrepreneurs transform farm-grown inspiration into profitable enterprises. Incluye una versión abreviada en español.

PDF Icon Download File (4.58 MB)

Print Version:
$17.00

Business Planning

Type: North Central SARE Portfolio Brief Sheet

Business planning can help alternative and sustainable agriculture entrepreneurs transform farm-grown inspiration into profitable enterprises. NCR-SARE funded research is helping farmers learn how to set goals, research processing alternatives, determine potential markets and evaluate financing options. NCR-SARE has invested in more than 150 research and education business planning projects to help achieve the sustainability of operations and to optimize production, discover or develop markets, and enhance environmental benefits

PDF Icon Download File (196.41 kB)

Camelina: Seed to Oil Video

Type: North Central SARE Grantee-Produced Info Product

This short documentary follows a Minnesota family as they grow and locally press organic Camelina Oil.

Case Studies on Setting Up Microloans

Type: Northeast SARE Grantee-Produced Info Product

Information for lenders financing new and expanding farm businesses with limited access to capital.

PDF Icon Download File (865.85 kB)

Cattle, Sheep, Grain and Hay: The Imperial Stock Ranch Story

Jeanne Carver

Type: Multimedia

The Imperial Stock Ranch, which began in 1871, faces a new and serious challenge to its very survival: how to create new markets for its products.

Charleston Food Hub Brings Efficiency to the Market

Type: Southern SARE From the Field Profile

With only 10 percent of produce eaten by South Carolinians grown in the state, the local market for farmers and food hubs like GrowFood Carolina is considerable.

Chefs A'Field

Type: Multimedia

A public television program partly supported by SARE features the talents of the nation’s most acclaimed chefs­ and the farmers they rely upon.

City Backyard Farming Video

Type: North Central SARE Multimedia

In this video clip, NCR-SARE Farmer Rancher grant recipient, Xe Susane Moua, talks about City Backyard Farming, LLC, an urban farming project in St Paul, MN.

Communicating to the Wider World

New American Farm Conference Breakout Session

Type: Presentation

Sometimes we just talk to ourselves. How do we talk to others in agriculture about sustainable practices and innovations? Compelling and creative communication is a top priority if we are to advance sustainability to all corners of the country. Cutting-edge researchers are uncovering new ways to reach out.

Community-Based Food System Assessment and Planning

Type: Southern SARE Grantee-Produced Info Product

This guide was created to help communities conduct their own food system assessment and provide them with guidance on planning the development of a local food system.

PDF Icon Download File (1.72 MB)

Community and Local Food Resources Website

Type: North Central SARE Grantee-Produced Info Product

This website provides resources for rural communities looking to strengthen their local food systems.

Connecting with Customers

Jeanne Carver

Type: Multimedia

Jeanne Carver describes the importance of listening to customers when developing new value-added markets for your farm products.

Considering Sustainable Agriculture on Your Rented Land

Type: North Central SARE Grantee-Produced Info Product

Using sustainable agriculture practices on your rented land can help protect soil and water quality, increase income over the long term, and satisfy personal values for the landowner and/or the tenant.

PDF Icon Download File (1.25 MB)

Cooperative Farming

Frameworks for Working Together

Type: Northeast SARE Grantee-Produced Info Product

A cooperative is both a type of business and an attitude. 

PDF Icon Download File (11.51 MB)

Course 2. Strategic Farm/Ranch Planning and Marketing

Type: Online Course/Curriculum

This course covers planning and business development, marketing opportunities and strategies for farm/ranch businesses, and managing the farm/ranch business for long-term success.

Creating an Agricultural Commission in Your Hometown

Type: Northeast SARE Grantee-Produced Info Product

Learn how your community can protect farmland, give farmers a voice and encourage economic growth.

PDF Icon Download File (1.87 MB)

Developing Added Value, Convenience Products From Free-Range Pastured Chickens

Type: North Central SARE From the Field Profile

In Canistota, SD, a group of family farmers have been experimenting with methods for adding value to their products and income to their operations.

Tom and Ruth Neuberger were traditional livestock farmers in ‘70’s. During the credit crunch of early 80’s they found themselves in debt “up to their ears.” They sold off their livestock to pay off debt, and then had to devise a new business plan. 

They turned to poultry. 

Developing Regional Agritourism Networks

Type: Western SARE From the Field Profile

Shermain Hardesty and Penny Leff of the University of California Small Farm Program see an opportunity in agritourism to increase and diversify profits for producers, given the increased public demand for local foods and for education about local farms and ranches...

Development of a Sustainable Polyculture and Marketing System for Exotic Tropical Fruits

SW03-055, Richard Bowen, Hawaii

Type: Western SARE Project Summary

Development of a Sustainable Polyculture and Marketing System for Exotic Tropical Fruits

SW03-055, Richard Bowen

Type: Western SARE Project Summary

Direct Food Marketing Online Curriculum

Type: North Central SARE Grantee-Produced Info Product

Provides business owners with tools and strategies to help them sell directly to consumers. 

Direct-Market Successes I

A Midwest Homecoming Conference Session

Type: Presentation

Individual presentations on eco-labeling, value-added, on-farm processing, and developing local markets for specialty products.

Direct-Market Successes II

A Midwest Homecoming Conference Session

Type: Presentation

Individual presentations on culinary herb markets, diversifying with aquaculture, high-end beef marketing, and specialty fruit production.

Direct-Market Successes III

A Midwest Homecoming Conference Session

Type: Presentation

Individual presentations on farmers markets, direct sales, diversification and agri-tourism, and media promotion.

Direct-Market Successes IV

A Midwest Homecoming Conference Session

Type: Presentation

Individual presentations on farm-to-school marketing, green tourism, locally grown foods and CSAs.

Direct Marketing Food Specialty Products Online

Type: North Central SARE Grantee-Produced Info Product

The Direct Marketing of Specialty Food Products Online Curriculum is designed to provide business owners with strategies and tools to help sell directly to consumers online. 

PDF Icon Download File (12.75 MB)

Direct Marketing for Farmers and Ranchers

Jeanne Carver

Type: Multimedia

The Imperial Stock Ranch increased profits by using direct, value-added marketing of wool products.

Economic Analysis and Policy Development to Support Multiple Benefits

New American Farm Conference Poster

Type: Poster

Economic Analysis and Policy Development to Support Multiple Benefits, presented by George Boody (Minnesota).

PDF Icon Download File (942.27 kB)

Evaluation of Asparagus as a New Commercial Crop for Hawaii

SW96-003, Susan Schenck

Type: Western SARE Project Summary

Evaluation of the Intervale Center Food Hub

Type: Northeast SARE Grantee-Produced Info Product

This evaluation highlights practices from the Intervale Food Hub that were critical to its success.

PDF Icon Download File (337.35 kB)

EverCrisp: A New Apple Variety in the Midwest

Type: From the Field Profile

A grassroots apple-breeding program has released its first apple variety, EverCrisp. The variety was bred by the Midwest Apple Improvement Association (MAIA), a group of more than 140 apple growers who are interested in developing new varieties for the Midwest.

PDF Icon Download File (350.43 kB)

Expanding Winter Harvest and Sales for New England Vegetable Crops

Type: Northeast SARE Grantee-Produced Info Product

This University of Massachusetts website offers resources on winter vegetable crop storage, marketing and low-cost season extension through structures such as hoop houses and low tunnels. 

Expanding the Value of Publications Through Electronic Distribution

AW95-103 and EW98-004 and EW02-001, Craig Elevitch, Hawaii

Type: Western SARE Project Summary

FARMDATA

Web- Based Organic Vegetable Farm Data Entry and Reporting

Type: Northeast SARE Grantee-Produced Info Product

FARMDATA is an online system for tracking and reporting crop production data, particularly for organic vegetable growers. The system can be used for keeping records on seeding, transplanting, harvest, cover crops, compost, fertilization, irrigation, pest scouting and spraying activities, packing, distribution and customer invoicing. FARMDATA uses smart forms that help with calculations and remember key data.

Fair Trade Strategy for Northeast "Eco-Growers"

Type: Northeast SARE From the Field Profile

Faced with rising costs and foreign competition, a group of apple growers launched a cooperative direct marketing effort for their sustainably raised fruit.

Farm Stay U.S. Website

Type: Western SARE Grantee-Produced Info Product

This farmer-created, consumer-oriented website lists hundreds of farms and ranches around the country that offer accommodations.

Farmers Market Managers Training Manual

Type: Northeast SARE Grantee-Produced Info Product

This comprehensive training resource provides tools for market managers to be effective and to overcome common obstacles they face.

PDF Icon Download File (7.04 MB)

Farm in North Central Michigan is the First to Produce Canola Oil in the State

B&B Farms find success in first season as canola growers

Type: North Central SARE From the Field Profile

Dan and Bonnie Blackledge have started a canola oil business on their farm in Marion, Michigan. B & B Farms Canola Oil’s first pressing was only about 50 gallons, but it stands out as the first canola oil grown and pressed in Michigan.

PDF Icon Download File (681.94 kB)

Farmland Transfer and Access Webinars

Type: Northeast SARE Grantee-Produced Info Product

Webinars on issues surrounding farmland accessfarmland transfer and non-farming landowners.

Farms to Schools (and Other Institutions)

New American Farm Conference Breakout Session

Type: Presentation

A farm-to-school expert describes how to get off on the right foot when marketing to schools, while a staff member of the New North Florida Cooperative talks about how the cooperative marketed to a larger institution, the Department of Defense’s Food Service Program.

Farm to Fork in North Carolina

Type: Southern SARE Grantee-Produced Info Product

This guide provides key action ideas for building a sustainable food economy in North Carolina.

PDF Icon Download File (5.44 MB)

Farm to Hospital Toolkit

Type: North Central SARE Grantee-Produced Info Product

Tools farmers and hospitals can use to increase direct hospital purchases from local producers.

PDF Icon Download File (1.43 MB)

Farm-to-School Lessons from the Wisconsin Homegrown Lunch Project

New American Farm Conference Poster

Type: Poster

Farm-to-School Lessons from the Wisconsin Homegrown Lunch Project, presented by Doug Wubben (Wisconsin).

PDF Icon Download File (494.27 kB)

Financing the Farm: Applying for an FSA Loan

A plain language guide

Type: Northeast SARE Grantee-Produced Info Product

This plain language guide has information on the types of FSA loans available, and includes instructions for applying and developing a business plan.

PDF Icon Download File (1.26 MB)

Food Hub Development Study in Iowa

Lessons Learned From a Study of Food Hub Managers and Regional Food Coordinators

Type: North Central SARE Grantee-Produced Info Product

In 2014, a team of local and regional food leaders and researchers conducted a study of food hubs in Iowa. The goal was to better understand the current state of food hub development and create recommendations, if warranted, to support further work. This study was the first coordinated attempt to examine food hub development in Iowa.

PDF Icon Download File (510.12 kB)

Food for Profit On-line Training Course

Type: Northeast SARE Grantee-Produced Info Product

Training for future entrepreneurs on planning a feasible, marketable and profitable food business.

Fresh, From Our Family to Yours: Direct Marketing Education for Producers

SW04-058, PlacerGROWN Board of Directors, California

Type: Western SARE Project Summary

Ganado Family Farm Agricultural Marketing Study

FW04-113, Teresa Showa, Arizona

Type: Western SARE Project Summary

Ganado Farm Board Agricultural Marketing Study

New American Farm Conference Poster

Type: Poster

Ganado Farm Board Agricultural Marketing Study, presented by Teresa Showa (Arizona).

PDF Icon Download File (121.50 kB)

Getting Cooperative

New American Farm Conference Breakout Session

Type: Presentation

New, diverse product marketing cooperatives are proving to be profitable venues for farmers with a bounty to sell. Hear the successes and cautionary tales about how best to band together for better marketing of sustainably produced products.

Good Natured Family Farms Brings Together Producers and Local Businesses to Market Local Foods

Type: North Central SARE From the Field Profile

Good Natured Family Farms is an alliance of more than 150 family farms and small businesses in the Kansas City, MO area.  In 2008, they received an NCR-SARE Farmer Rancher grant for their Bistro Kids Farm 2 School program, which provides students with healthy school lunches from local farmers and education about sustainable agriculture. This video provides a brief overview of their work.

Granby Sampler

Type: Northeast SARE Grantee-Produced Info Product

This resource reviews steps taken to build a successful multi-farm CSA in Granby, Conn.

PDF Icon Download File (20.94 MB)

Grass-Fed Beef Nutritional Data Guide

Type: North Central SARE Grantee-Produced Info Product

Grass Run Farms and Iowa State University developed this guide for producers who want USDA nutrition labels for their grass-fed beef.

PDF Icon Download File (1.91 MB)

Great Falls Food Hub Feasibility Assessment

Type: Northeast SARE Grantee-Produced Info Product

Results and implementation plan from a feasibility assessment of the Great Falls Food Hub.

PDF Icon Download File (1,019.32 kB)

Greenhouse Water Barrier

FW04-302, Pete Terlaje, Guam

Type: Western SARE Project Summary

Grower Track and Trace Handbook and Videos

Type: Western SARE Grantee-Produced Info Product

Circle Fresh Farms is a network of small- to medium-sized greenhouses producing certified organic fresh vegetables. In order to remain competitive and compliant with emerging expectations to provide farm-to-consumer product tracking systems, Circle Fresh needed to create a product track and trace system that was compatible with industry standards and also accessible in cost and complexity for smaller producers.
After extensive assessment of the circumstances, resource constraints and operational dynamics of this diversity of producers, PTI Print and Circle Fresh developed a system that successfully implemented both product tracking and inventory management and financial system integration.
As part of the implementation of the pilot program, Circle Fresh has also developed a step-by-step track and trace implementation handbook for small-to-medium scale producers and a series of on-line video tutorials to guide producers through all of the major steps in establishing a successful track and trace system.

PDF Icon Download File (3.61 MB)

Grower to Grower

Creating a livelihood on a fresh market vegetable farm

Type: North Central SARE Grantee-Produced Info Product

A case study to help guide growers as they set financial and quality of life goals for their farms and structure their operations to realize those goals.

Growing Grapes in Hawaii

Type: Western SARE Grantee-Produced Info Product

The basis for this project was to show that grapes could again become a viable crop for Hawaii growers at low elevations. This addition of a crop, in demand by chefs, could greatly contribute to small farm sustainability.The history and horticultural needs are outlined in this extension publication, as are basic marketing needs and nutritional information.

PDF Icon Download File (5.83 MB)

Growing Power Video

Type: North Central SARE Multimedia

This video features NCR-SARE grant recipient Will Allen, founder of Growing Power. 

Growing and Marketing Elderberries in Missouri

Type: North Central SARE Grantee-Produced Info Product

To support the producer decision-making process for on-farm and value-added elderberry enterprise opportunities, the University of Missouri has developed a production and marketing guide, a financial decision support tool, videos on elderberry wine production, and more.

PDF Icon Download File (5.01 MB)

Growing the Pasture-Grazed Dairy Sector in Wisconsin

Type: North Central SARE Grantee-Produced Info Product

This report and video summarize results of comprehensive research on pasture-based dairy products.

PDF Icon Download File (2.54 MB)

Guide to Financing Community Supported Farms

Type: Northeast SARE Grantee-Produced Info Product

This guide outlines alternative, local funding sources that farmers can use to finance their farm business,

PDF Icon Download File (3.65 MB)

Guide to Starting a Locally-Scaled, Local-Foods Based Cooperative

Type: Northeast SARE Grantee-Produced Info Product

Information on planning for and running a cooperative can be found in this handbook. 

PDF Icon Download File (1.25 MB)

Guide to USDA's NASS End of Season Fruit and Vegetable Inquiry

A plain language guide

Type: Northeast SARE Grantee-Produced Info Product

This plain language helps farmers complete the USDA-NASS End of Season Fruit and Vegetable Survey. The guide explains the survey's purpose and step-by-step instructions for completing the forms.

PDF Icon Download File (1,015.84 kB)

Hands-On Workshops: Alternative Marketing Approaches and Distribution Channels

EW06-012, Larry Lev, Oregon

Type: Western SARE Project Summary

Harvest Frequency, Yield, and Economics of Summer Squash

FW06-042, Karen Strickler, Idaho

Type: Western SARE Project Summary

Harvesting Crops for Market

A plain language guide

Type: Northeast SARE Grantee-Produced Info Product

This plain language guide has information on when to harvest vegetables, how to prepare produce for harvest, and safe handling of produce after harvest.

PDF Icon Download File (1.42 MB)

Helping Appalachian Farmers Tap New Markets

Type: Southern SARE From the Field Profile

Hundreds of farmers in Appalachia making the switch to sustainable methods have received vital help from SARE-supported Appalachian Sustainable Development.

Helping Entrepreneurs: Tools and Techniques

New American Farm Conference Breakout Session

Type: Presentation

Many farmers are thinking about starting a farm- or ranch-based venture, but need more entrepreneurial skills. Come hear about a range of tools that ag educators can use to help would-be entrepreneurs develop successful agriculture-based businesses.

Hillsdale Winter Harvest Farmers Market

New American Farm Conference Poster

Type: Poster

Hillsdale Winter Harvest Farmers Market, presented by Eamon Molloy (Oregon).

PDF Icon Download File (164.89 kB)

How to Begin Your Small Farm Dream

A plain language guide

Type: Northeast SARE Grantee-Produced Info Product

This plain language guide is for people who want to start a small farm. It covers skills you need to start a small farm; risks and rewards of farm ownership; financial resources; creating a business plan; and marketing.

PDF Icon Download File (943.95 kB)

How to Direct Market Your Beef

Type: Book

How to Direct Market Your Beef portrays how one couple used its family’s ranch to launch a profitable, grass-based beef operation focused on direct market sales.

PDF Icon Download File (1.92 MB)
 | 
Print Version:
$14.95

How-to-Guide for Aspiring Urban Micro-Agricultural Entrepreneurs

Type: Northeast SARE Grantee-Produced Info Product

Created for city residents who want to increase their access to fresh, healthy and affordable food. 

PDF Icon Download File (19.80 MB)

Imperial Stock Ranch Heritage Lamb/Fiber Marketing

New American Farm Conference Poster

Type: Poster

Imperial Stock Ranch Heritage Lamb/Fiber Marketing, presented by Jeanne Carver (Oregon).

PDF Icon Download File (103.99 kB)

Imperial Stock Ranch Heritage Lamb/Fiber Marketing

FW02-206, Jeanne Carver, Oregon

Type: Western SARE Project Summary

Increasing Marketable Production of Exotic Tropical Fruit with Protective Covering

FW02-008, Ken Love

Type: Western SARE Project Summary

Incubator Land Management & Teaching Ecological Land Use Webinar

Type: Western SARE Grantee-Produced Info Product

A webinar for agricultural professionals to increase their ability to initiate, support, and develop farmer training programs, led by NIFTI and ALBA.

Indiana Farmer Devises Innovative Field to Market Method for Small Produce Farms

Type: North Central SARE From the Field Profile

After working nights in a factory job, Kevin Cooley is realizing his dream and creating new field to market methods for small produce farms at Cooley Family Farms in Lafayette, IN. 

Information Flows along the Beef Supply Chain: Information Exchange as a Strategy for Mitigating Increased Costs and Maximizing Producer Profits

Type: Western SARE From the Field Profile

Due to information asymmetry in the beef supply chain, there is no communication system to identify the feed strategies that produce high quality beef with lower production costs. Sarah Lake, graduate student at the University of Colorado, considered that increasing the exchange of information throughout the beef supply chain could be a priority for the continued economic success of the beef industry. With better access to information, beef producers potentially could improve feed strategies and produce higher volumes of quality beef.

Integrating Traditional Foods with Aquaponics in the Desert Southwest

Type: Western SARE From the Field Profile

Farmer Aaron Cardona designed his project to research building a more affordable aquaponic system on his farm, which could be replicated by others in the region, creating an economic opportunity. The system would also produce culturally relevant food as a means of bringing back traditional foods into the local population’s diet; thus, improving the health of the community.

Iowa Produce Market Potential Calculator

A Midwest Homecoming Conference Session

Type: Presentation

The calculator compares what Iowans eat to the 37 fruits and vegetables Iowa farmers produce and figures farm revenues if the local markets were fully realized. Learn how to use the calculator as a market forecasting tool. 

Kansas Pumpkin patch receives “Extreme Makeover” with funds from SARE

Type: North Central SARE From the Field Profile

Just off of Highway 77, running north from El Dorado, Kansas, runs seventy three acres of agritourism property which is a part of Carroll and Becky Walters’ family farm and pumpkin patch, Walters’ Pumpkin Patch. 

Keeping a Farm a Farm

New American Farm Conference Breakout Session

Type: Presentation

One of the best ways to protect farmland is ensuring it stays a farm. That means bringing in new farmers, and helping pass farmland on to future generations. Three experts share their experience in training and helping new and old farmers and ranchers keep the farm in the family.

Kids Get the Skinny on Whole Grains in North Dakota Systems

Type: North Central SARE From the Field Profile

Working in an extension office, co-owner of Dakota Family Mill, Adrian Biewer, became aware of the health needs that wholegrain products could address. Developing a better tasting wholegrain product made practical sense.

In 2006, the farm families of Dakota Family Mill, Duane and Jean Smith, Bob and Debra Evenson, and Adrian and Anne Biewer, submitted a proposal to the NCR-SARE Farmer Rancher Grant program, and were selected for funding.

Kriemhild Dairy Farms

Type: Northeast SARE From the Field Profile

The localvore movement leads to multifarm cooperation.

Land Grant Student Makes Key Discoveries in Exurban Farming

Type: North Central SARE From the Field Profile

Graduate student's research on agriculture at the rural-urban interface has profound implications for government farm policy.

Land Link Programs in the Northeast

Type: Northeast SARE Grantee-Produced Info Product

This report summarizes activities and outcomes of land link programs in the Northeast and provides recommendations to existing and new programs.

PDF Icon Download File (4.12 MB)

Large-Scale Help for Small-Scale Farmers

Type: Northeast SARE From the Field Profile

The New Entry Sustainable Farming Project, supported by SARE grants, has helped dozens of small farmers in Massachusetts establish their roots.

Lei Making and Marketing – A New Approach to Marketing

FW04-104, Antoinette Okada, Guam

Type: Western SARE Project Summary

Livestock Marketing Channel Assessment Tool

Type: Northeast SARE Grantee-Produced Info Product

This tool provides livestock producers with a way to identify the most profitable marketing channels.

PDF Icon Download File (90.16 kB)

Local Food: Business Issues

Type: Topic Room

Learn how to successfully plan for your food business. In-depth information on beginning farming, capital and finance, land access and suitability, and business planning.

Local Food: Distribution and Aggregation

Type: Topic Room

Learn about the most effective and profitable ways farmers are getting their products to regional customers. In-depth information on cooperatives, CSAs, farmers markets, farm to school/institution and food hubs.

Local Food: Food Processing

Type: Topic Room

Processing can be a challenge for small-scale producers, but it is a key to entering high-value local markets. In-depth information on animal processing, harvest handling and value-added processing.

Local Food: Food Safety

Type: Topic Room

Find out how to be compliant with today's food safety regulations.

Local Food: Marketing and Markets

Type: Topic Room

Knowing your customer base and how to appeal to them is crucial. In-depth information on agritourism, community and institutional preparation, market planning, and marketing specific products.

Local Food: Strong Communities

Type: Topic Room

Find out how to address community needs as you grow a strong local food system. In-depth information on farm labor, healthy people, and underserved and urban communities.

Local Food: Training Resources for Practitioners

Type: Topic Room

These resources are particularly suited to improving the skills and knowledge of ag professionals who are involved in strengthening local and regional food systems.

Local Foods

Type: North Central SARE Promotional Product

A growing group of people are interested in getting more local foods into the hands of consumers -- and providing additional marketing channels for farmers to produce sustainable, local foods. “Scaling Up” local food refers to the process of building the system necessary to make local food available to a wider segment of the population than currently possible. NCR-SARE has supported research and education in some of the key challenge areas to scaling up local foods including agricultural production, storage and transportation, and marketing and sales.

PDF Icon Download File (178.27 kB)

Local Harvest

A Multifarm CSA Handbook

Type: Northeast SARE Grantee-Produced Info Product

Local Harvest: A Multifarm CSA Handbook offers straightforward guidance on cooperative marketing, an innovative practice that is helping CSAs stay strong and viable over the long term.

PDF Icon Download File (1.87 MB)

Managing Risks on the Small Farm

A plain language guide

Type: Northeast SARE Grantee-Produced Info Product

This plain language guide explains the five types of risk—production, marketing, worker, legal and financial—and provides worksheets.

PDF Icon Download File (1.31 MB)

Marin Organic’s Cooperative Marketing Effort

FW03-107, Warren Weber, California

Type: Western SARE Project Summary

MarketReady Educational Resources

Type: North Central SARE Grantee-Produced Info Product

MarketReady prepares food producers to sell directly to consumers and wholesale buyers. 

Marketing On-Farm Compost

A toolkit of resources for farm compost operators

Type: Northeast SARE Grantee-Produced Info Product

This resource includes best practices for quality compost, and information on compost markets.

Marketing Strategies for Farmers and Ranchers

Type: Bulletin

This bulletin offers snapshots of alternatives to marketing commodities through conventional channels.

PDF Icon Download File (1.41 MB)
 | 

Marketing for Profit Webinar Series

Type: Northeast SARE Grantee-Produced Info Product

Webinar participants will learn the skills necessary to complete a business and marketing plan for their farm business. 

Meat Marketing

New American Farm Conference Breakout Session

Type: Presentation

A local Kansas expert shares how to beef up your beef business with her work developing and trademarking an all natural-branded meat product line called “Good Natured Family Farms” (It’s featured on the Local Chefs tour!). A researcher shares how to tap niche meat markets.

Metropolitan Foodshed Toolkit

Type: Western SARE Grantee-Produced Info Product

A toolkit of strategies to support the evolution of a sustainable Portland Metropolitan Foodshed.

PDF Icon Download File (3.70 MB)

Mount Pleasant Local Food and Farm Assessment

Type: Southern SARE Grantee-Produced Info Product

An assessment of the needs and opportunities associated with developing a regional food system. 

PDF Icon Download File (476.96 kB)

Moving Nursery Producers Toward Sustainable Practices Fact Sheets

Type: Southern SARE Grantee-Produced Info Product

These fact sheets discuss alternative containers, marketing and crop selection, alternatives to synthetic herbicides and integrated pest management in commercial nursery plant production.

Multi-Farm Cooperative Model

Small-Scale Farmers Create Cooperative to Improve Distribution

Type: From the Field Profile

In 2013, Monica Bongue received an NCR-SARE Farmer Rancher grant to develop a small farm cooperative food distribution model in Wooster, Ohio. By 2014, Bongue and a group of farmers formed a not-for-profit cooperative registered in the state of Ohio as Farm Roots Connection Cooperative.

PDF Icon Download File (402.75 kB)

Multi-Species Pasture Stacking Systems

Type: North Central SARE From the Field Profile

Down a winding country road in Garnett, Kansas stands the Bauman farm, where agriculture is a family affair. Upon purchasing the farm in 2001, the family’s first farm venture was to raise pastured chickens and livestock. Today, the Baumans sell about 7,000 broiler chickens each year and an average 350 dozen eggs a week.

With the help of a grant from the NCRSARE Farmer Rancher grant program, the Baumans experimented with pasturing different species of animals in the same area. With the “pasture stacking” project, the family increased their broiler chickens’ average weight by 50 percent.

New Mexico Grower Saved by the Sun

Type: Western SARE From the Field Profile

Don Bustos has used solar energy to cut his winter greenhouse heating bill to almost nothing.

New Tools for Sustainable Entrepreneurs and Service Providers

Business Feasibility, Marketing, and On-line Direct Marketing; In-depth Training to Better Serve Sustainable Agriculture Business

Type: North Central SARE From the Field Profile

Communities often have access to a variety of production agriculture expertise, including University Extension Educators, Resource Conservation and Development coordinators and assistants and vocational agriculture instructors who are commonly consulted for advice and guidance, especially in the area of sustainable agriculture practices. University of Nebraska-Lincoln (UNL) Extension Specialist, Cheryl Burkhart-Kriesel, says that these resource experts can feel unprepared to help when it is time for a product or service to move to the marketplace. Burkhart-Kriesel is working to create targeted professional development for creating feasibility and marketing plans, and conceptualizing and organizing online direct marketing websites.

PDF Icon Download File (154.80 kB)

Northeast Agritourism Collaboration

Type: Northeast SARE Grantee-Produced Info Product

This website provides resources for producers interested in entering the agritourism business. 

Nurturing a Culture Shift in School Cafeterias

Type: Western SARE From the Field Profile

A network of school gardens in Bellingham, Wash., is helping strengthen ties between local farmers and school food service administrators.

Ohio MarketReady Team Connects Producers to Markets

Retail Ready & Wholesale Ready

Type: North Central SARE From the Field Profile

Proactive marketing strategies have proven to be a key to success for many agricultural enterprises, and a team of researchers and educators in Ohio are working to connect willing markets to quality sources of food.

PDF Icon Download File (134.35 kB)

On-Farm Internship Training Binder

Type: Western SARE Grantee-Produced Info Product

The Placer Ag Futures Project was conceived as a response to critical issues affecting local agricultural sustainability. This project was intended to help grow a new crop of agricultural professionals that are trained in sustainable agricultural practices.

One part of the Ag Futures Project was the on-farm internship training. The summer internship program consisted of an intensive three-day pre-internship training, a training binder and a nine-week rotating internship, working with producers of different commodities. The internship started with a three-day training program developed and delivered by producers and University of California Cooperative Extension Farm Advisors. The training included classroom sessions on the science of production and husbandry practices, as well as hands-on practical training at several of the participating operations. To augment the training, each intern received a binder of materials related to production and husbandry practices for the relevant crops and species, farm safety and other information.

PDF Icon Download File (16.59 MB)

Organic Broccoli Produced to Meet a Growing Need for Locally Grown Foods

Scaling Up Local Broccoli

Type: North Central SARE From the Field Profile

Although broccoli is a popular staple vegetable that can be harvested for 20 weeks in the upper Midwest, the Twin Cities was experiencing a shortage of locally grown produce every summer. Local farmers found it difficult to scale up production to take advantage of demand.

A group of farms was able to attain a two-year agreement to guarantee the purchase of 100 percent of the satellite farms’ broccoli crop at an agreed-upon minimum price if production acreage, production schedule, and quality standards were met. Throughout the project, data were collected about yields, economic performance, labor inputs, product quality, and more.

PDF Icon Download File (111.13 kB)

Organic Broccoli Production Manual

Type: North Central SARE Grantee-Produced Info Product

Steps that farmers took to scale up organic broccoli production to meet local wholesale demand. 

PDF Icon Download File (152.68 kB)

Organic Production and Marketing of Forest Medicinals

Type: North Central SARE From the Field Profile

The scope of this NCR-SARE Research and Education project was designed to assist the Roots of Appalachia Growers Association (RAGA) develop a learning network among growers, to close the gap between growers and current research activities, and support RAGA entering the marketplace.

Organic Seed, Soils and Sustainable Business

Type: Western SARE Grantee-Produced Info Product

This project provided agricultural professionals with more knowledge of organic seed, soil management and sustainable business practices. From the trainings, a webinar and tutorial were developed.

Organic Transition

A Business Planner for Farmers, Ranchers and Food Entrepreneurs

Type: Book

The profit potential of transitioning to organic production—along with other rewards—has farmers, ranchers and food business owners across the country considering the switch. But successfully managing your business through the multi-year transition process requires careful planning. Use Organic Transition: A Business Planner for Farmers, Ranchers and Food Entrepreneurs to develop an actionable business transition plan that is suitable for yourself, your management team or a lender.

PDF Icon Download File (3.59 MB)

Print Version:
$16.00

Place-Based Foods of Appalachia

From Rarity to Community Restoration and Market Recovery

Type: Southern SARE Grantee-Produced Info Product

A publication to foster recognition of the Appalachia region and encourage preservation of heirloom seed varieties.

PDF Icon Download File (2.12 MB)

Production and Marketing of Beach Plum, a Heritage Fruit Crop

Type: Fact Sheet

Beach plum (Prunus maritima Marsh) is one of several shrubby plums native to North America. The jams produced from this fruit command premium prices at farm stands and specialty markets, even in comparison with jam made from other locally grown fruit. However, the wild-collected supply of fruit does not meet this niche market’s demand.

PDF Icon Download File (527.43 kB)
 | 

Profitable Rabbit Production

Establishing a Commercial Distribution Channel

Type: From the Field Profile

Rabbit meat is high in protein and low in fat, cholesterol, and sodium when compared to most of the meats eaten in the U.S. Rabbit meat has great potential to feed people in developing countries and could be promoted in the U.S. as a healthful, natural meat and a small farm asset (Fanatico, Anne. “Rabbit Production.” ATTRA. October 2005).

On his family farm in Indianapolis, Nick Carter wanted to know whether meat rabbitries could be a new revenue opportunity for small family farms. He applied for an NCR-SARE Farmer Rancher grant to conduct a feasibility study.

PDF Icon Download File (202.56 kB)

Rancher Internship Program Invests in the Future of Kansas Agriculture

Type: From the Field Profile

Ranch ownership transitions can be complex, involving issues such as generational needs, tax issues, social attitudes, and recreational landowner competition.  In an effort to help simplify the process, Calvin Adams of Beloit, KS, Cade Rensink of Ada, KS, and Ted Alexander of Medicine Lodge, KS, and the Kansas Ranch and Range Management Internship Program are working to get experienced and well-trained young ranchers back on the ranch through a summer internship program.

PDF Icon Download File (214.78 kB)

Resources for Vermont's Beginning Farmers

Type: Northeast SARE Grantee-Produced Info Product

This website provides new and beginning farmers in Vermont with information to help them succeed.

Rural Revitalization through Farm-Based Enterprise

Type: North Central SARE From the Field Profile

For decades, John Allen has helped farmers develop business skills and strategies, improving their profitability and helping to revitalize rural communities.

SARE Publications Kit

Type: National SARE Promotional Product

Order an entire set of SARE Outreach books and bulletins for one low price.


Print Version:
$125.00
 

From the Field