Northeast SARE Grantee-Produced Info Product
Livestock Marketing Channel Assessment Tool
The Livestock Marketing Channel Assessment Tool (LMCAT) was developed by Cornell Agricultural Marketing Specialist Matthew LeRoux based on case studies that he completed on four New York farms. The LMCAT helps livestock producers evaluate and improve their marketing so that they know which marketing channels are most profitable. The tool will also help producers formulate the price that a given channel must pay in order to deliver the desired returns.
Along with the calculator, LeRoux developed the following forms to help producers compile data for the LMCAT:
- Labor mileage and sales data collection form
- Channel specific price data collection form
- LMCAT supplemental data collection form
Want more information? See the related SARE grant(s) ONE11-145, Development of Marketing Channel Assessment Tool for Livestock Producers.
How to Order
Online Version (Free)
Only available online
These products were developed with support from the Sustainable Agriculture Research and Education (SARE) program, which is funded by the U.S. Department of Agriculture-National Institute of Food and Agriculture (USDA-NIFA). Any opinions, findings, conclusions or recommendations expressed within these products do not necessarily reflect the view of the SARE program or the U.S. Department of Agriculture. USDA is an equal opportunity provider and employer.