Northeast SARE Grantee-Produced Info Product
Beef Cooperative Marketing Materials
The Adirondack Grazers Beef Cooperative is a group of farmers and ranchers who came together to market and sell their pasture-raised beef to consumers in New York City. With the support of a 2012 SARE grant, the upstate New York ranchers incorporated the cooperative, developed marketing platforms, and established relationships with stakeholders.
In just one year, the cooperative built a website, created membership agreements and production protocols, and designed marketing materials (links below). The ranchers also put together short video profiles of some of the co-op’s farmers. As a result of the newly established cooperative and associated marketing effort, the business has grown significantly; payments to farmers for their steers more than doubled, pasture acreage increased by 32 percent, and herd size grew from 652 to 1,014.
Click on the following links to view the resources that the cooperative developed:
Want more information? See the related SARE grant(s) FNE12-738 , Beef Cooperative.
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Project products are developed as part of SARE grants. They are made available with support from the Sustainable Agriculture Research and Education (SARE) program, which is funded by the U.S. Department of Agriculture-National Institute of Food and Agriculture (USDA-NIFA). Any opinions, findings, conclusions or recommendations expressed within project products do not necessarily reflect the view of the SARE program or the U.S. Department of Agriculture. USDA is an equal opportunity provider and employer.