Cattle, Sheep, Grain and Hay: The Imperial Stoc...

Cattle, Sheep, Grain and Hay: The Imperial Stock Ranch Story

Cattle, Sheep, Grain and Hay: The Imperial Stock Ranch Story

Jeanne Carver

The Imperial Stock Ranch, which began in 1871, faces a new and serious challenge to its very survival: how to create new markets for its products to compensate for longstanding existing markets that have declined or shifted overseas. Some bold steps were needed to rethink what to do with the wool from the sheep they raise on their 30,000 acre ranch in Eastern Oregon. Their solution? Direct, value-added marketing to yarn retailers and apparel designers. Learn more about their ranch in this video.

Want more information? See the related SARE grant(s) FW02-206, Imperial Stock Ranch Heritage Lamb/Fiber Marketing .

Product specs
Format: Videos
Year: 2009
Location: Oregon | West