Iowa Produce Market Potential Calculator

Iowa Produce Market Potential Calculator

Iowa Produce Market Potential Calculator

A Midwest Homecoming Conference Session

The calculator compares what Iowans eat to the 37 fruits and vegetables Iowa farmers produce and figures farm revenues if the local markets were fully realized. Learn how to use the calculator as a market forecasting tool. 

Rich_Pirog.pdf 463.46 kB


  • Rich Pirog, Leopold Center
  • Randy Boekenstedt, Iowa State University Ctr. for Transportation Research and Education 

This session was part of the national SARE conference A Midwest Homecoming, held August 15-17, 2006 in Oconomowoc, Wisc.

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This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture through the Sustainable Agriculture Research and Education (SARE) program. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.

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