Direct-Market Successes III

Direct-Market Successes III

Direct-Market Successes III

A Midwest Homecoming Conference Session

Individual presentations from the Direct-Marketing Successes III session were:

I. Growing Your Farmers Market

Jerry_Jost.pdf 7.13 MB

Learn about planning farmers markets from experienced community leaders. Farmers markets are cooperative businesses, and this session will help you write a business plan focusing on opportunities and strategic directions. 
Jerry Jost, Kansas Rural Center

 II. Direct Sales-Direct Interactions: The Importance of Farmers Markets 

Alan_Hunt.pdf 4.40 MB

Hear results of a survey of Maine farmers market vendors and customers that underscores the benefits of direct interactions between vendors and consumers. 
Alan R. Hunt, Northeast-Midwest Institute

 III. Walk-About Acres - Diversification in Action

Vera_Gelder.pdf 1.35 MB

Join a farmer who downsized acreage and added diversity with greenhouses, livestock, a certified kitchen, apiary and more on 11½ acres. Learn about how selling on the farm, farmers markets, stores and agri-tourism has helped her bottom line and quality of life. 

Vera Gelder, Walk-About Acres Farm, Columbia, Mo.

 IV. Media Promotion 101

Hear inspiring examples of farmers, growers and ranchers who have cultivated sustainable enterprises through diversification, plus practical tips for attracting media attention to your farm or ranch's products or services. A crash course in public relations from a sustainable agriculture and farm diversification perspective. 
Lisa Kivirist, Renewing the Countryside

This session was part of the national SARE conference A Midwest Homecoming, held August 15-17, 2006 in Oconomowoc, Wisc.

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This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture through the Sustainable Agriculture Research and Education (SARE) program. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.

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