Direct-Market Successes III
A Midwest Homecoming Conference Session
Individual presentations from the Direct-Marketing Successes III session were:
I. Growing Your Farmers Market
Learn about planning farmers markets from experienced community leaders. Farmers markets are cooperative businesses, and this session will help you write a business plan focusing on opportunities and strategic directions.
Jerry Jost, Kansas Rural Center
II. Direct Sales-Direct Interactions: The Importance of Farmers Markets
Hear results of a survey of Maine farmers market vendors and customers that underscores the benefits of direct interactions between vendors and consumers.
Alan R. Hunt, Northeast-Midwest Institute
III. Walk-About Acres - Diversification in Action
Join a farmer who downsized acreage and added diversity with greenhouses, livestock, a certified kitchen, apiary and more on 11½ acres. Learn about how selling on the farm, farmers markets, stores and agri-tourism has helped her bottom line and quality of life.
Vera Gelder, Walk-About Acres Farm, Columbia, Mo.
IV. Media Promotion 101
Hear inspiring examples of farmers, growers and ranchers who have cultivated sustainable enterprises through diversification, plus practical tips for attracting media attention to your farm or ranch's products or services. A crash course in public relations from a sustainable agriculture and farm diversification perspective.
Lisa Kivirist, Renewing the Countryside
This session was part of the national SARE conference A Midwest Homecoming, held August 15-17, 2006 in Oconomowoc, Wisc.
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These products were developed with support from the Sustainable Agriculture Research and Education (SARE) program, which is funded by the U.S. Department of Agriculture-National Institute of Food and Agriculture (USDA-NIFA). Any opinions, findings, conclusions or recommendations expressed within these products do not necessarily reflect the view of the SARE program or the U.S. Department of Agriculture. USDA is an equal opportunity provider and employer.